Consumer's Justification Towards (Un)Sustainable Consumption: Exploring Attitudes Among Urmia Citizens, Iran. This study argues that individuals' consumption patterns should be considered as consequences of the production and reproduction of the public sphere settings that are affected by dominant social, political and cultural structures. Hence, we are aimed to study how a combination of social and individual mechanisms influences (un)sustainable consumption behaviors? The purposive sampling was utilized and data was generated from 20 in-depth semi-structured interviews in Urmia, Iran. Data analyzing revealed 17 subcategories and five main categories including faded trust, deliberate negligence, commoditized human bonding, material self-identification and mental discharge that finally lead to the nuclear category of the study; reflexive consumption. Each main extracted category corresponds to one aspect of consumption. By studying socio-individual reasons for the dominant consumption patterns, this study contributes to obtaining a better understanding of the impacts of social mechanisms in creating (un)sustainable consumption patterns among the target sample.

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Social media play an important role in the present business practice. Enterprises increase their usage of social media to accomplish various business objectives. Many companies are not only aware of the importance of social media in the contemporary economic practice but also perceive them as a competitive advantage. Social media expand the space for mutual communication both inside and outside an enterprise. Through social media, businesses can build, expand and consolidate social networks of relationships that are necessary to achieve the set goals. The paper focuses on the importance of social media in business practice and the use of social media by enterprises in the Czech Republic.

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Abstract. The process of globalization brings the emergence of many new phenomena, which affect human daily life. The very important and very frequent one is digitization of almost every aspect of life of each of us as human beings. Digitization in relationship with globalization increases the speed of interconnectivity and worldwide interactivity not only among people but among robots, digital systems and technologies as well. We find ourselves in the period of cyber-physical systems creation and usage. This new period called 4.0 industrial revolution brings new opportunities and challenges as well as new threats and risks in the present and the future labour market and of course employment. The paper focuses on employment and its perspectives in 4.0 industrial revolution.