From the consumer behaviour perspective the role of retail selection have a salient importance. Hence in the case of FMCG markets network development as a key area of store chains’ distribution systems is a substantial tool in competition for customers. In our paper we investigate the main network development influencing factors in the case of main store chains is Hungary. We also detail the relationship between the size and the change of store chains and the consumer store choice, possibilities, and the freedom-level of decision making

Are we born as consumers or we become that during our lifetime? However most of human behavior in developed societies regarded as consumer behavior, we do not born with that knowledge but we rather acquire it step by step during our life. Studying consumer socialization makes it possible to understand the most the process of becoming a consumer, the context how consumers live in the society, what are the facts that have an effect on this process.

Family as a primary decision making unit of society have a significant role in purchase decision making processes of individuals. It has a significant role in consumer socialization and in the process how children become consumers. It is a frame, within what children learn to behave as consumers, acquire allcompetencies concerning to purchase and consumption, and hence become competent to other consumers. Change of children’s role within the family is in the air in the last period, and this has an effect on purchase decision making processes within the family maybe on food store choice too.

Relationship between body and self-image is a well-known and frequently investigated process. Most especially among athletes, this area has been accentuated till the last decades in the literature. This paper focuses on investigating the attitude of people engaged in sports on a regular basis by concentrating primarily on the perception of their body image, the type and form of sport activities, and the consumption habits of food supplements. After a short literature review, the results of the primary research are introduced. People who took part in the research are engaged in sports on a regular basis, and they do sport activities at least once a week on their own free will. Paper Assisted Personal Interviews (PAPI) was used, primarily concentrating on the attitudes of the respondents. During the research, the following conclusions were made: subjectively perceived “normal” body shape category moving higher and the social judgement of overweight became more and more accepted. Owing to the ideal body shape presented by the consumer society, slimmer people want to become thicker while people with a stronger shape want to become leaner. Hence a social problem come into being that only exist in the athlete’s mind. This phenomenon can fundamentally base the headway of food supplements since the producers offer solutions to all segments’ real or putative problems. The mostly unreal body ideals boost the dissatisfaction of people towards their own bodies. Producers and distributors of food supplements not only emphasize and draw their customers’ attention to the imperfection of their shape, but they also offer a solution to their real or putative problems. The more the consumer is hesitating, the more favourable it is for the producer as the possibility of purchasing is greater.