Berdasarkan perkembangan teknologi informasi, pengelolaan perpustakaan tidak hanya bersumber pada koleksi cetak. Perkembangan perpustakaan dewasa ini memperlihatkan bahwa koleksi elektronik menjadi sumber daya utama dalam membangun perpustakaan, terutama perpustakaan digital. Perpustakaan digital memiliki karakteristik tersendiri dalam sistem pengelolaan dan pelayanan pengguna. Artinya perpustakaan digital tidak lagi mengandalkan besarnya jumlah koleksi yang dimiliki, tetap berapa banyak akses database yang dimiliki dan dapat diakses oleh pengguna. Pertumbuhan e-rosurces di era revolusi industri 4.0 begitu cepat dan terus berkembang sehingga muncul istilah big data.  Pengelolaan perpustakaan digital di era big data perlu menggunakan metode untuk mencapai transformasi dan inovasi dalam pelayanan kepada pengguna. Perpustakaan digital perlu memposisikan dirinya dalam menghadapi perilaku pengguna dalam mengakses sumber daya literatur digital, dan pemanfaatan scholarly big data diluar koleksi perpustakaan. Perpustakaan digital di era big data menjadi tantangan dan kompetensi baru bagi pustakawan. Pustakawan di tuntut untuk dapat  memahami karakteristik kebutuhan pemustaka serta mampu menganalisis data untuk keperluan riset, pengambilan keputusan, sumber belajar, serta meberikan sumber informasi yang bermanfaat bagi masyarakat luas.   Based on the development of information technology, library management does not only come from print collections. The development of libraries today shows that electronic collections are the main resources in building libraries, especially digital libraries. Digital library has its own characteristics in the management system and user services. This means that digital libraries no longer rely on the large number of collections that are owned, still how much database access is owned and can be accessed by users. The growth of e-rosurces in the era of the industrial revolution 4.0 is so fast and growing that the term big data appears. Digital library management in the era of big data needs to use methods to achieve transformation and innovation in service to users. Digital libraries need to position themselves in dealing with user behavior in accessing digital literature resources, and the use of scholarly big data outside of library collections. Digital libraries in the era of big data become new challenges and competencies for librarians. Librarians are required to be able to understand the characteristics of the needs of users and be able to analyze data for research, decision making, learning resources, and to provide sources of information that are beneficial to the wider community.

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The purpose of this article is to determine the effect of using humor as a teaching and learning approach in the Literacy skills program on the number of visitors to the University of North Sumatra's Library. The descriptive quantitative approach was utilized in this study, with a sample size of 100 participants, mainly new students who participated in the Literacy Skill program and visited the USU Library. Data collection was accomplished through the use of questionnaires, interviews, and a documentation study. The findings indicated that using humor as a teaching and learning approach in the Literacy skills program had a substantial beneficial effect on increasing library visits at the University of North Sumatra. The use of real-life examples of humor in literacy programs demonstrates that instructors have successfully integrated a set of best practices and methods into library instruction sessions, e.g., humorous examples, animations/cartoons, and narrative, with minimum risk. Based on a sense of humor, this strategy will assist in introducing more, promoting the library atmosphere, and encouraging visits and usage of library resources.

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