In semiotics, a code of communication which is a set of conventions used for meaning making can be spoken language, written language or an image. Modes of communication are used to accomplish a desired effect in daily social interaction. This social interaction can be found in the communication between the advertiser and the consumer, and the writer and the reader. This study analyses some of these modes used in the Airtel Nigeria 4G visual commercials and examines how the advertisers make use of the concept of the composition of elements in a multimodal text which bases on the idea that the advertisers and the viewers are abreast with what information is mutually known and understood. This view is explicitly shown in the composition of elements, words and images, combine aesthetics and persuasion through meaningful elements that form a coherent text of code-specific structures that produce meaning. The study follows the survey research design and the data is analysed following four steps of assigning incidents to frames, elaborating frames, relating themes to frames and interpreting the data as a coherent structure. The study concludes that the advertisers of Airtel Nigeria 4G visual commercials make ample use of metaphors associating 3G with negative frames and 4G with positive frames, drawing inspiration from gargets used daily by their audience. They vividly and successfully create a demarcation between 3G and 4G, persuading consumers to go for the Airtel Nigeria 4G products.

Critical Stylistics is interested in uncovering and revealing hidden ideologies in texts and discourses. It analyses power relationships in society representing reality, which is based on the fact that there is a level at which texts organise the world we experience and that this is demonstrable in the words and structures of the texts themselves. Writers have different ways to portray power relations in society and this is exactly what Ambanasom does in Son of the Native Soil. This study examines the following questions; how does Ambanasom represent unity; what discursive choices does Ambanasom use to bring out his ideology and how does the story represent the Ngie society? In Son of the Native Soil, Shadrach A. Ambanasom portrays a power tussle in the Ngie clan contrasting the good and the bad.  He contrasts through rhetorical questions, comparison, discourses, pre-modifiers and proverbs. This analysis assumes that the creation and interpretation of texts is ideological and that each text presents the world in a particular way. It also asserts that in fiction, texts can help expose society’s dominant ideologies and allow readers to see them in operation.