Freedom, choice, and simplicity brought about by the e-commerce and technologies are creating the next internet and mobile wave. The single platform e-payment interactions have emerged in the consumer-centric world. The combination of evolving business drivers, globalization, downsizing, changing customer demands, and the evolution of enabling technology is constructing the customer-centric e-payment solutions. In this chapter, the authors discuss and analyze the e-commerce payment systems with the focus on single platform e-payment. This chapter presents an empirical study of e-payment systems and the implications of the findings on e-payment systems in Southeast Asia. Marketing and management personnel of the e-payment organizations will be able to utilize the study information for developing products and services that encourage the usage of single platform e-payment.

This chapter investigates how the three referent groups (peers, parent, media) of subjective norms (SN) influence the intention of millennials to adopt e-wallets. This study is supported by the theory of planned behavior (TPB) and stimulus-organism-response (SOR) framework. A total of 215 usable responses were obtained and analyzed using SPSS 25 and SmartPLS 3.2.6. The data is collected using a self-administered survey (Lancaster Qualtrics) and distributed randomly using the snowball sampling technique. The results indicate that the decomposition of SN has a significant relationship towards the intention of millennials to adopt e-wallets. This chapter also provides useful insights on what are the other factors that would build the intention of millennials towards the usage of e-wallets. Moreover, TPB along with the SOR framework supports the findings and provides better credibility to this study. This chapter concludes that brands should leverage more capital on media advertisements rather than peer referrals if they want to capture a larger market.

The retail industry has changed drastically whereby in 2022, a further evolution into the metaverse is having a dramatic effect on the future of retail into virtual shopping and digital experiences. This study examines the factors influencing consumers' satisfaction towards online grocery shopping in Malaysia with the evolution of the metaverse. The technology acceptance model (TAM) serves as the underpinning theory for this study to assess the factors influencing people's intention to shop in online grocery websites. The main objective of this study is to establish the dimensions of customer satisfaction which is hypothesized to have a relationship with customer intention to purchase from online grocery sites and testing the robustness of the TAM model. This study was conducted in Klang Valley with 200 responses obtained and tested on SPSS and Smart PLS3.0. The findings of this research papers showing that PEOU, SEC, and PA do not influence customer satisfaction (SAT) and this will provide organizations insights behind customer satisfaction in e-commerce in the metaverse.