Concerns about the environment began to rise as various issues such as littering increased. Littering is one of the problems involving the environment, and higher education campuses are also actively practising anti-littering to show their efforts. The aim of this study is to test the relationship between environmental concern, attitude and intention on anti-littering using Theory of Planned Behavior Extended Model. A total of 303 students of the Polytechnic Malaysia campus were respondents in this study and the data were analyzed by Structural Equation Modeling using SPSS Amos 24.0 Statistical Packages. Findings show that there is a direct and indirect effect between environmental concern and student’s anti-littering intention. The indirect result shows that attitude towards anti-littering behavior partially mediates the relationship between environmental concern and anti-littering intention. The implications of the research findings and suggestions for the future study are also included in the study.

If responsible ecotourists stay in a local homestay, this will benefit local people economically and lead to improved wildlife conservation. This study aims to examine the mediator roles of attitudes between anticipated emotion and intention. It was conducted in Penang National Park, Malaysia, and a stratified sampling method was used for collecting the data. In all, 320 sets of questionnaires were analysed using the SPSS Amos 24.0 Statistical Software Package to test the Structural Equation Modelling. The findings show that economically responsible ecotourist attitudes to staying in local homestays for wildlife conservation partially mediate the relationship between anticipated emotion and intention to stay in a local homestay for wildlife conservation. This study suggests that players in the ecotourism industry should incorporate emotional elements in their marketing strategies to promote local homestays to responsible ecotourists, which would benefit local economies.

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