Intangible Cultural Heritage (ICH) is a term invented to represent living practices, representations, expressions, skills and knowledge that communities, groups and individuals recognize as distinct but important aspects of identity. The safeguarding of ICH has become a topic of international concern primarily through the work of UNESCO (United Nations Educational, Scientific and Cultural Organization) (UNESCO, 2018). Digital technologies and the internet bring unprecedented opportunities to present and preserve cultural assets globally and from a long-term perspective. The use of new technologies in the preservation and transmission of intangible heritage imposes urgent and significant changes in the museum specialists' competency matrix. The paper presents the main results from research conducted within the scope of the international project DigiCult in four European countries, aiming to identify the main gaps and constraints regarding the active inclusion of museum professionals in the ICH digital presentation and safeguarding processes.

The competencies of the cultural domain workforce related to the Cultural Heritage (CH) digitization standards and the standardization process in general are crucial to the success of any digitalisation initiative. Based on some research and surveys conducted among specialists in the cultural domain, the article provides information on the current situation in terms of the extent to which the professionals who are expected to present and preserve digitally CH are familiar with the digitization-related standards and the processes of their application. The paper also presents an approach and solution for improving the knowledge and competencies of current and future cultural professionals regarding the standards related to the digitalization of CH.

The purpose of this article is to present some of the most significant initiatives related to the digitalization of tangible and intangible cultural heritage of the Burgas region, Bulgaria. The described achievements and outcomes related to the digital promotion, presentation, and preservation of cultural heritage of the region in global and long-term perspectives are a result of the fruitful cooperation at the national and international level of experts in digitization from research institutes and organisations with faculty staff from higher education institutions and professionals from cultural and creative industry domain from Bulgaria and abroad.