The purpose of this study was to identify factual and potential conditions, as well as to analyze community empowerment in the tourism sector in Surodadi Village. This research used the descriptive qualitative research method. Data were collected through field observations, literature study, and documentation. The data were then analyzed using an interactive data analysis model, including data condensation, data presentation, and drawing conclusions. Furthermore, the factual conditions, tourism potential, and community empowerment in Surodadi Village were analyzed using five dimensions of the community-based tourism approach. The results showed that there are three pillars in the development of tourism in Surodadi Village, namely the economic, environmental, and social pillars. This study also recommends four stages in the development of community-based tourism in Surodadi Village, namely by assessing the needs and readiness of the community for tourism, training and preparing the community in the field of tourism, identifying and determining local leadership, and preparing and developing community organizations.
As one of the largest industries in the world, tourism has become a rapidly growing phenomenon, yet this industry is very vulnerable to its surrounding issues, including the current Covid-19 pandemics. The travel restriction imposition has made Central Java government reconsider about its initial tourism development strategies as they need to minimise the spread of the virus while trying to accelerate the tourism sector. To implement this adjusted tourism strategies, based on policy analysis taken by the Central Java Provincial Government and its applications in the field, a tourism program named "Njagani Plesiran" was launched. This jargon "Njagani Plesiran" was derived from local Javanese language which literally means maintaining tourism activities. This study uses a literature study method in analysing the tourism policies. To ensure the effectiveness and efficiency of the implementation of the Njagani Plesiran, the Great Chinese Temple Sam Poo Kong promotes the programes through various media channels. The expected impact of this tourism program implementation is that while local mobility within the country is still allowed yet regulated, allowing tourism businesses to remain open, the spread of Covid-19 in tourist destinations can be controlled and eventually prevented.
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