This research aims to investigate the main socio-economic effects of agri-tourism on local community of Aglasun village in Burdur, Turkey. The study tries to give a perspective on the development of agritourism in Turkey and has a purpose of focusing on the social and economical dynamics of the host-guest encounters by pointing out the linkage between agriculture and tourism as a growing importance among tourism scholars. According to the interview results, economic benefits of agri-tourism have not been observed yet, since it is a new type of development in the region. Some dimensions of social effects such as tourist contact and cultural exchange are more observable than the others such as eating&drinking habits or clothing habits. Since there is not not any fully developed agri-touristic village in Turkey, the study is going to focus on the future expectations, long term benefits and perceptions on agri-tourism.

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This article aims to explore the ways in which heritage sites can be brought to life for visitors through immersive experience, and attempts to build a conceptual framework. It is based on a multidisciplinary project carried out by scholars of different backgrounds, which means that it relied more on knowledge and expertise sharing, rather than statistical data, even though a further research on consumer behaviour is planned. In heritage sites, the tangible aspects enable first-hand experience with the phenomena, providing a strong sense of reality. On the other hand, intangible aspects, which can be felt and evoked through the medium of heritage, are equally important. The sense of place is generated by those feelings and the meaning as a product of interpretation obtained by first hand experiences as well as any kind of medium. Getting sense of place is based on physical features making the place special or unique, stories and memories abiding connection to the place, as well as the spirituality or spectral aspects also called as hauntings. The essence of heritage interpretation lies in bringing the meaning to the surface as a result of cultural interfaces and engagements with our environment. The conceptual framework is threefold tackling with phenomenological, narrative and semantic levels of exploration, storytelling and meaning making. This article helps to elucidate

Food and gastronomic values of a country are distinguished assets in marketing places. The aim of this article is exploring the ways in which Serbia rebrands itself through promoting the local food and culture and positions the nation brand in a transnational marketing context. The key concepts for this research originate from the literature in place marketing and branding. The gastronomic offer is an instrument shaping people’s perceptions about Serbia that is represented and communicated through values, narratives and manifestations. Accordingly, semiotics is adopted for analysing the data, which builds on three levels: axiological, narrative and discursive. Content analysis is used as a supportive method to infer meanings from codes and to determine emerging themes overarching the units of meaning.  The tourism marketing strategy of The National Tourism Organization of Serbia (TOS) is closely examined through the touristic promotion materials (i.e. catalogues, posters, Soul Food video). In sum, the analysis results reveal how the country branding strategy of Serbia is handled in terms of the impact on the perceptions with a focus on food as a tourist attraction. The research is valuable for place-marketers, strategists, governments, and scholars from different fields of academia.

This paper departs from Guy Debord's Society of the Spectacle and seeks to explore the interrelation between the city and the cinema through construction of the city as spectacle. The structure of the paper is suggested by Italo Calvino's book Invisible Cities. The first part, Cities & Desires, tells of the phantasmagoria and desires in the definition of spectacle. Departing from meta-fetishism, the desire concept is associated with consumption habits and consumed city life. The second part, Cities & Signs, attempts to explain the production of space in relation to the chain of signifiers. City images are represented by the reproduction of space under the influence of social relations and their symbolic codes, which exist deep within the collective subconscious. In the third part, Cities & Eyes, mythic narration and fantastic images are replaced by back streets that define relentless living conditions and disruption of the city image. In line with these three thematic categories, the constructive structure reveals the meanings possessed by the city image in terms of the distinctive representation found in three examples of late Turkish cinema,