Background The unprecedented increase in ageing population in recent decades has led to a shift in the epidemiological profile of societies, resulting in an increased prevalence of chronic diseases, cognitive impairments, and sensory loss in older adults and their elevated reliance on both formal and informal caregiving. Caregivers hold a vital role in older adults’ healthcare, yet their health and well-being needs are often undermined. This paper ventures the exploration of both formal and informal caregivers’ profiles through the development of personas. Methods Formal caregivers (N = 71) and informal caregivers (N = 54) were recruited in the study participating both in quantitative surveys and ad-hoc interviews including the measures Job Stress Scale, Zarit Burden Interview, Short Form Health Survey (SF-36) and Persona Perception Scale. Results Upon the analysis of the Persona Perception Scale and Job Stress Scale, the findings revealed high reliability scores, designating that the formal caregiver persona ‘’Daphne’’ could adequately represent the actual target group. The results also showed that the informal caregiver persona ‘’Elle’’ was an accurate reflection of the corresponding target group, after analyzing the findings retrieved from quality of life measurements and caregivers’ burden. Conclusions User personas can enhance a deeper understanding of the target group and apprehend user preferences and experiences. To this end, personas can potentially provide empathetic and expansive benefits and be exploited as artifacts in attempting to successfully liaise with policy-makers and care providers in aligning key strategies and policies that will conclusively improve the quality of life of both care recipients and caregivers.

The exponential growth in the aging population challenges the Primary Care Providers (PCPs) who provide health care services to older adults who are considered highly vulnerable and are in need of specialized healthcare services. The development of new policies and the adoption of appropriate health strategies by PCPs may improve the early detection and prevention of mental disorders in older adults. This reduces both queuing and costs in outpatient clinics while preventing stigma for patients and families. To this end, specialized training for PCPs at the Local Primary Health Care Unit (LPHCU) was provided in order to conduct efficient assessments of older adults (65 and above years old, without previously diagnosed depression or dementia, and willing to participate). The assessment is based on the Mini Mental State Examination (MMSE) and Geriatric Depression Scale (GDS). Older adults identified with MMSE <20 and GDS >5 were referred to the psychiatric outpatient clinic. The aim of this study is to discuss evidence-informed policymaking in Greece with a focus on advancing mental health practices and scaling up quality primary healthcare services for older adults.