Today the significance of designing, producing and implementing of a project is increasing day by day both in industry and in universities. Moreover, entrepreneurship is also attracting more attention than ever as a rapidly growing and constantly changing discipline. Thus, it is necessary to develop the ability to design and manage innovative projects and having the entrepreneurial mind for continuous improvement. Creativity and innovation has an important role on the entrepreneurial success especially in fashion industry. The fashion industry, with its seasonal cyclic demand, requires intense creativity over a short time cycle that repeats every three months. Such intensity in today's global economy, relies on creativity and innovation of products and processes. Innovation is an essential element in enterprises by creating new business activity and ensuring survival. Generally, entrepreneurs who are succeed and sustain accomplishment in fashion industry, have opposed to existing ideas, norms, values and business practices. In this context, the objective of this study is to investigate the case of Vakko, the most last standing and innovative fashion brand in Turkey, by considering innovations that has been aimed to submit and Vakko Esmod collaboration they have built up. The introductory part of the study elaborates two dimensions of "creativity and innovation" in the fashion industry. In the second part, innovation oriented entrepreneurship is evaluated and in the third part, creativity process in fashion industry is highlighted. In the last part of the study, the case of Vakko and Vakko Esmod collaboration are investigated by considering the fashion brand's innovativeness and historical creativity process.

Fashion continues to be an area that reflects the increasing popularity of different theoretical and practical approaches of researchers from different disciplines. Due to the rapid cycles of fashion, sustainable products and processes in terms of technical creativity and innovative approach are needed. In this context, fashion marketing emerges as an integrative marketing application with its both technical and social aspects by taking potential customers center that symbolize rapid change and creativity of fashion products. In this study, QFD-House of Brand was designed with Quality Function Deployment (QFD) approach. In this context, the experts (focus group) in Fashion Industry evaluated the selected fashion brand and its selected products by prioritizing the criteria. These evaluations were used in QFD-House of Brand. Thus, technical and social aspects of fashion industry were analysed together. By this technique, QFD-House of Brand established in relation to products and brand was interpreted and optimization suggestions were presented in accordance with the findings of the research. In addition, suggestions on sustainability and optimization of brand equity in fashion industry were provided.

Purpose-The main aim of this paper is to argue the determined benefits of RFID technology by focusing on fashion industry. Findings-By this integrated applicable structure of this proposal, it is aimed to support the efforts focused on product and process improvement. In this way, it is intended to contribute to the sustainability of the fashion industry. Conclusion-An agile supply chain model including the benefits of RFID in the fashion industry has been designed. RFID is a promising technology that helps organizations and minimizes problems in supply chain management, and also plays an important role in order to propose new solutions for a greener sustainable industrial world. Methodology-

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