Purpose: This study aims to ascertain the relationship between corporate outsourcing and investment bank performance in Nigeria. Research Methodology: The study adopted a survey research design because it is suitable and ideal for assessing how effective outsourcing strategy affects the corporate performance of investment banks in Nigeria. The population of the study was 280 staff from three investment banks in Nigeria. Using a purposive sampling technique, a sample size of 258 senior, medium, and junior staff of the sampled investment banks were selected as respondents. Multiple regression was used to test the hypotheses that were developed at a significance level of 0.05 percent. Results: The study showed that outsourcing has developed into a practical strategy and instrument for corporate organizations, particularly for Nigerian investment banks that are constantly looking to improve their firms' performance in the financial industry. To lower operating expenses and boost operational effectiveness in Nigeria’s investment banking sector, the management of Nigeria's investment banks should strategically allocate their resources and work with a partner. Limitations: The result of this study may not apply to other excluded categories because this study is limited to investment banks in Nigeria as of December 2022. It is expected that further studies should cover all the banks as well as insurance firms in Nigeria. Contribution: To leverage the services of other organizations and professionals outside of their core competencies for operational effectiveness and efficiency, corporate organizations in Nigeria, especially those in the financial sector, should incorporate outsourcing strategy into their corporate culture. Implications: Corporate outsourcing is pivotal to organizational performance if well applied.
With special emphasis on the Ogbaru local government area of Anambra state, the study examined issues with youth unemployment and security in Nigeria. In particular, the research looked at how youth unemployment in Ogbaru Local Government Area has impacted poverty and how much it has affected social vices. The research used a survey methodology. The study's sample of 400 respondents was chosen from a group of 221,879 using Yamane's 1976 sample size calculation formula. A percentage and frequency table was used to evaluate the data from the structured questionnaire, and multiple regressions were used to verify the hypotheses. According to the study, youth unemployment has led to an increase in social vices like kidnapping, prostitution, robbery, and thuggery in the Ogbaru local government area. Therefore, the study suggests that in order to address the unemployment issue in Anambra State, Nigeria, government at all levels should generate more employment opportunities. To reduce youth unemployment in Nigeria, the government should also set up centers for vocational training and talent development.
Purpose: This study aimed at examining the effect of entrepreneurial marketing on SMEs growth in the post- Covid-19 Era in Awka Anambra State Nigeria. Research methodology: The study adopted a qualitative research design with five participants. An in-depth interview was used to elicit relevant information from the respondents. Data generated were carefully transcribed, reviewed, and harmonized. Thematic categories were created and categorized into two major themes- technological-driven marketing and need-oriented entrepreneurial marketing. Results: The study revealed that need-oriented marketing and technology-driven marketing are pivotal to the growth and sustainability of SMEs in the post-Covid-19 Era. Limitations: The restriction on gathering of people more than ten by the State Government due to the Covid-19 limited our study as the researchers would have loved to have a group and interactive decisions with the participants. Contribution: The result of this study will serve as an eye-opener to Nigerian policymakers and SME operators to key into modern entrepreneurial marketing tools and selvage her already depressed economy. Keywords: 1. Covid-19 2. Entrepreneurial–marketing 3. Growth 4. SMEs 5. Technology
The study examined entrepreneurship development as a panacea for a depressed economy with particular reference to selected Small and Medium Enterprises in Anambra State Nigeria. The main objective of the study is to examine the need to cushion the adverse effect of depressed economy through entrepreneurship development in Nigeria. Related literatures were reviewed. The study adopted descriptive research method in which data generated through questionnaire and oral interview were analyzed. The population of the study was 160 owners and staff of small enterprises selected at random from their various firms. The hypotheses formulated in the study were testing ANOVA and Regression method. The study revealed that entrepreneurship development plays a key role in the process of economic development through employment creation, increase in investment and consumption of a nation thereby revamping the depressed economy. The study therefore concludes that entrepreneurship development remains a panacea for a depressed economy such as Nigeria. The study recommends that government should encourage entrepreneurship development through the provision of incentives to entrepreneurs and standing as a guarantor for loans given to aspiring entrepreneurs so as to improve their contribution to Gross Domestic Product.
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