The study examined the effect of relationship quality on customer retention in the fast-food industry. Specifically, the study determined the effect of personnel quality as well data base marketing on the quality of the relationship between eateries and their clients. In this survey, a questionnaire was the instrument for data collection. The population of the study consists of a staff of major eateries in the Ado-Ekiti metropolis while a stratified random sampling technique was used to select 52 staff who took part in the study. Data collected were analysed using chi-square. The research finding revealed that personnel quality and database marketing both have a significant effect on relationship quality in eateries. It was therefore recommended that fast food firms should continually train their personnel to be more empathetic and effective especially in the areas of personnel-customer relationship, appearance, quick delivery of services and customer complaint handling style.

SMEs in the textile sub-sector are the main players in domestic economic activities, especially as providers of job opportunities for unemployed youths. However, the sector has been devilled by the high influx of counterfeit and smuggled goods which have resulted in low patronage of Nigerian-made textiles materials. This study, therefore, seeks to appraise the factors influencing SMEs in the textile sub-sector in Yoruba Land, Southwest, Nigeria. Purposive sampling technique was employed to select 50 indigenous textile entrepreneurs from Iseyin, Oyo State, Nigeria. The study employed primary data, sourced through structured questionnaire Descriptive statistics such as frequency, simple percentage, and mean were used to analyze the data. Results reveal that the major motivating factors are; employment generation, to have control over life, opportunity to create a fortune, high job security, and impressive profit attraction. Results also reveal that the high influx of counterfeit and smuggled goods are most factors affecting the performance of SMEs in textiles in Nigeria. Subsequently, the study recommends that the federal government should earmark a substantial amount to bail out the SMEs in the textile sub-sector and also to ban the importation of textiles. This will ultimately drive many young graduates into the sector.

The dynamic and rapidly changing business environment in which most businesses operate has made a significant impact on organizational survival and performance. This study seeks to examine the impact of the business environment on SMEs' performance in Nigeria with particular reference to Oyo State. A survey of 153 randomly selected SMEs from three cities in every three senatorial zones of Oyo State. The data collection instrument was a questionnaire designed for the study. Descriptive statistics and Multiple Regression were used to analyze the data. The results reveal that the business environment has a significant impact on SMEs' performance. Furthermore, the results also show that infrastructural facilities accessibility, financial related problems, technological changes and attitude of people to locally made products are the most environmental factors militating against SMEs survival in Nigeria. Subsequently, the study recommends that government should do the needful in terms of provision of infrastructural facilities and implantation of National Financial Inclusion Strategy (NFIS) of making sure that a financial system is accessible to all Nigerian adults, at an inclusion rate of 80%, and to promote the country’s economic growth.

This research work intends to investigate the factors influencing the customer satisfaction with e-banking in Nigeria. The study covered twenty (20) randomly selected banks in Ibadan, Oyo state, Nigeria. A structured questionnaire was used in gathering relevant data from the bank staff and their customers respectively. 105 questionnaires were filled and returned by the respondents. The participants were drawn randomly from different departments of selected banks in Ibadan metropolis. The selection was done in such a way that to include all categories of workers (Senior and Junior staff) and cut across the gender, while their customers' selection was done in banking hall. The result reveals that quality service (SMS alerts, E-mail alerts, and electronic opening of account etc.) and Automated Teller Machine are the major factors that influence customer satisfaction significantly in Nigerian banks. The study also reveals that telephone banking; mobile banking, point of sale terminals, smart cards and television banking have positive influence on customer satisfaction. The paper recommends that management should improve on the service quality, increase the numbers of ATM dispensers, confidentiality of consumer data should be protected.

The information age holds a number of daunting challenges for modern organizations, and more specifically, modern marketers. These challenges have contributed towards a fast-changing and more complex environment for organizations. This study examines the effect of E-marketing on the performance of the selected business organizations in Oyo State, Nigeria. The purposive method was used to select five manufacturing companies operating in Oyo State while the simple random sampling technique was used to select fifty respondents for the study. Data collected through structured questionnaire was analysed with the aid of Mean and Regression Analysis. Results of the analysis show that e-marketing has a significant impact on organizational performance measured by effective decision making, customer satisfaction and sakes volume.  The study also confirms that unstable power supply, lack of government support, low level of education of the owners/managers of business organizations and Security of documents through e-commerce are major threats to the success of e-marking adoption. The study concludes that the survival of business organizations, especially in this globally competitive environment, pivots on e-marketing. Subsequently, the study recommends that the government should provide enabling environment for e-commerce to triumph in Nigeria.  Also, management of Nigerian business organizations should establish e-marketing unit, administratively and financially separate and independent from marketing department, and give it a prominent place in the organizational structure, to be able to perform its functions without associating with the marketing management or other administrations in the company.