This research examined age stereotyping of male individuals displaying intersectional memberships stemming from the combination of age (Young vs. Elderly) and sexual orientation categories (Gay vs. Heterosexual). We found that the age stereotypes of ‘Elderly gay men’ were blurred: ‘Elderly gay men’ were stereotyped less on elderly‐ and more on young‐stereotypical traits than both ‘Elderly heterosexual men’ (Study 1) and ‘Elderly men’ (Studies 2–4). These findings did not occur with any subtype, as was also not the case for ‘Elderly right‐handed men’ (Study 3), but replicate only with atypical subtypes (Study 4). Indeed, the blurring of the age stereotypes for ‘Elderly gay men’ was replicated for an additional atypical subtype, ‘Elderly Atheist men’, and amplified when the atypical subtype involved ‘Elderly men’ in combination with ‘Athlete men’, whose stereotypes implied youthful traits (Study 4). The results informed cognitive models of multiple category stereotyping.

A review of the literature indicates that there is little research on how voters respond to candidates' inconsistency on issues. Our study addresses this gap. We investigate whether voter response in terms of trust, attitude towards the candidate and intention to vote for the candidate is negatively influenced by a candidate's inconsistency on an issue and by the voter's attribution of the candidate's motive to a genuine desire to benefit the voter or to a ruse to garner their vote. Further, it is investigated whether this negative impact is stronger when the issue is relevant to the voter; and whether the effect of inconsistency depends on the attribution and issue relevance. The hypotheses are tested by conducting an experiment with 242 subjects. Results indicate that there is a three-way interaction and the effects of inconsistency depend upon the attribution and relevance. The effects of inconsistency are found only in certain conditions based on relevance and attribution. Attribution, however, is found to have an impact on all three aspects of voter response regardless of relevance of the issue and voter attribution. Thus, many candidates who might be tempted to argue that they have been 'not inconsistent' might be better off explaining the reasons for their change in position. Limitations and suggestions for future research are provided.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. My committee-John B. Ford, Earl Honeycutt, and Ed Markowski, who have all been excellent examples o f what a faculty member should be. Each has exhibited leadership by example-by being competent, understanding, and encouraging. More specifically, John Ford and Earl Honeycutt have set high expectations for their students while simultaneously instilling a dread fear of falling short o f these expectations. Some may say that this isn't much o f a compliment, but I think that it is the highest compliment a professor can receive fi"om a former student. I have learned much and prevailed in a program few enter and even fewer complete because o f this. Thank you, gentlemen for your work, and I will strive to be sure that your faith has not been misplaced. My "partner in crime," Tarek Mady, who wasn't quite sure if he would pursue the Marketing track at first. I'm so very glad he did. We sweated the comps together, colluded in the never-ending political ad experiment, shared the joys and fiaistrations together, and generally lived life in fi-iendly competition during grad school (by the way, I think I'm still up two points). In fact, he has gone so far as to adopt this quasi-Christian into his family, and I will always be proud and grateful for my association with him. My friend Yuhong Fan, who is someone I could always count on for good advice and encouragement. I've learned from her that there are benefits to being an optimist, and she has earned my respect by being level-headed and easy to talk to. Father David LaSalle, who brought me into the Episcopal Church, and who has been a shining example o f the good that people can be, if they really try. Somehow, someway, a gigantic bottle o f single malt is headed your way (but don't tell Sheron!). Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. TABLE OF CONTENTS List of Tables vii List of Figures vii List of Appendices ix CHAPTER 1 146 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Appendix 2A Appendix 2B Appendix 2C Appendix 2D Appendix 3A Appendix 4A LIST OF APPENDICES MARKOR Scale Items 65 CETSCALE Scale Items 86 SERVQUAL Scale items 67 LOGIT Estimation for Choice-Based 68 Conjoint Analysis Scale Items 95 Test Instrument and Conjoint Tasks 120 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.