After Knowledge: Science, Deregulation, and Restoration. In the light of recent phenomena and developments – from ‘alternative facts’ to the rise of the ‘New Right’ –, the notion that we live in a ‘knowledge society’ (which has served our discipline well over the last couple of decades) seems more than a little antiquated. Our present, or so it would seem, is determined by forces other than ‘knowledge’ or, for that matter ‘science’. By the same token, ‘knowledge’ has lost traction for the purposes of a historiography trying to keep abreast with the times. At this impasse, we propose that historians of science embrace our predicament head‐on. They should take a more serious interest in the trajectories that brought us here: that is, in recent history and the political and ideological projects which shaped it. We suggest two complementary concepts along which such analyses might proceed: deregulation and restoration.

From the 1860s onward, ‘eye experts’ increasingly fretted the alleged surge of myopia attributed to an increase of reading matter circulating in schools. In order to avert the inauspicious prospects, revised school desks designed to prevent children from becoming myopic were introduced. During the 1880s, said experts turned to printed matter, maintaining that books must become more reader friendly. Along with the turn to books, a peculiar shift within the hygiene discourse occurred: While the ill addressed by school desk-revisions was myopia, the goal of revising book design was to make reading less tiring. This paper explores both the shift from the hygiene of the eye to the hygiene of reading as well as the materialization of the stipulations and claims made by reading hygienists. In doing so, the paper demonstrates that optimizing the reading process was closely linked to a fear of overburdening and fatigue which expressed itself in the psychopathological discourse of the time.