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While recent analyses have helped to challenge commonly-held stereotypes of fans of popular cultural texts as freakish individuals ‘without a life’, few studies have focused on texts produced and/or consumed outside the United States and Europe. Even fewer have considered the particular significance of the advent of the internet as a tool for intercultural fan activity. This is what this study attempts to accomplish through an ethnographic and textual analysis of an online community of fans of Kimura Takuya - one of the most popular Japanese male celebrities of the moment - dispersed across 14 countries. It explores, in particular, how participants defined their fan, gendered and cultural/global identities through their involvement with each other and with their favorite star, and negotiated as a group the complex process of virtual cross-cultural identity formation.

Based on a series of case studies of globally distributed media and their reception in different parts of the world, Imagining the Global reflects on what contemporary global culture can teach us about transnational cultural dynamics in the 21st century. A focused multisited cultural analysis that reflects on the symbiotic relationship between the local, the national, and the global, it also explores how individuals’ consumption of global media shapes their imagination of both faraway places and their own local lives. Chosen for their continuing influence, historical relationships, and different geopolitical positions, the case sites of France, Japan, and the United States provide opportunities to move beyond common dichotomies between East and West, or United States and “the rest.” From a theoretical point of view, Imagining the Global endeavors to answer the question of how one locale can help us understand another locale. Drawing from a wealth of primary sources—several years of fieldwork; extensive participant observation; more than 80 formal interviews with some 160 media consumers (and occasionally producers) in France, Japan, and the United States; and analyses of media in different languages—author Fabienne Darling-Wolf considers how global culture intersects with other significant identity factors, including gender, race, class, and geography. Imagining the Global investigates who gets to participate in and who gets excluded from global media representation, as well as how and why the distinction matters.

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