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This article offers a qualitative and quantitative socio-cultural examination of RoastMe, a peculiar humorous practice deployed on Reddit and reposted on various social media. First, RoastMe is characterized from the emic (user) perspective and conceptualized in the light of humor theory (superiority and incongruity approaches). RoastMe consists in some users’ posting pictures of themselves with a view to being roasted, i. e. pelted with jocular insults, by other online community members. Albeit a type of disparagement humor, RoastMe is an innocuous humorous activity enclosed within a humorous frame; it is a form of affiliative humor based on users’ unbounded creativity. Second, this paper reports the findings of a quantitative study on the predominant types of targets/roastees depending on their (lack of) salient features, as well as the source and nature of the jocularly disparaged referents in roasting comments, i. e. the central features that roasters make harmless fun of most often, relative to the different categories of roastees. Roasting (v.) – To humorously mock or humiliate someone with a well-timed joke, diss or comeback. (…) Hone your roasting skills, meet other roasters, and get yourself roasted! Everybody needs to laugh at themselves! And other people, of course! (https://www.reddit.com/r/RoastMe/)

In this article, we examine dark humour in Internet posts commenting on an online Italian newspaper report published by Il Fatto Quotidiano and devoted to the 2016 terrorist attack in Nice. The analysis focuses on the linguistic forms and socio-pragmatic functions of this dark humour in the wake of the tragedy. We argue that the creative humorous posts are meant to communicate Internet users’ ideologies conceptualised as their true beliefs about the sociopolitical situation and that they are oriented primarily towards criticising terrorism-related themes, notably: inept security enforcement, radical Islam, political and public reactions and integration policies. The humour in the Italian posts is used as a means of displaying Internet users’ wit and attracting other users’ attention.