The World Health Organization (WHO) defines digital health literacy as the capacity to use electronic devices to acquire, seek, evaluate, and comprehend health information in order to improve health outcomes or to address a health concern. The recent technological advancement have made the globe more digital than ever before by allowing the populations to easily access the information on healthcare. In Malaysia, the rapid advancement in the digital information and communications technology (ICT) applications followed by the quick spread of the COVID-19 has similarly led to remarkable changes to the digital health literacy. In the wake of COVID-19, this chapter offers a timely analysis on the retrospective studies conducted in the area of digital health literacy. From this chapter, observations can be drawn on the supports given by the government to the people in their health-information seeking attempts so as to improve the overall digital health literacy.

The intergenerational conflict over public education allocation has remained to be a subject of contentious debate. As such, this study aimed to examine the impact of the elderly population and young population growth that could potentially affect educational spending within the context of Malaysia. This study will employ the Autoregressive Distributed Lag (ARDL) method to determine the intergenerational conflict on public education expenditure in Malaysia. The empirical finding from this study demonstrated the significant influence of both the elderly and young population on public education spending. Any increase in the young population was followed by a proportional increase in education expenditure. Meanwhile, the increase in the elderly population does not appear to reduce public education spending. This implied that there is intergenerational conflict which would put pressure on public education spending. The changes in population structure could bring implications as to how the public expenditure will be allocated. The evidence from this paper will further provide useful insight and policy recommendations to policymakers on how to improve education financing in the future.

Global demand for wildlife tourism is rising and maintaining a positive tourist experience is essential to ensuring the industry's long-term survival. A top location for wildlife tourism, the Lower Kinabatangan River, located in Sabah, Malaysia, is impacted by its surroundings and requires careful management to maintain its reputation for offering pleasant wildlife tourist experiences. This paper aimed to explore tourist experiences in the Lower Kinabatangan River using user-generated content in Web reviews. This paper utilised 186 online reviews extracted from the TripAdvisor website and analysed the data with Leximancer software. Three themes were derived from the data analysis: river, monkey, and trip. The cloud-generated concepts were discussed through the tourist experience's servicescape context. The result reveals that most tourist (87.63%) shows positive overall experiences; however, some do show concerns about the issue of rubbishes, dead fish in the river, the invasion of oil palm plantation, and forest destruction. The valuable insights offer a better understanding of the determinants of tourist experiences for the Lower Kinabatangan River to formulate strategies to increase their positive experiences and draw up alternatives to minimise the negative experiences.

Effective insights about market segmentation provide important information for social marketers in formulating a sound marketing plan. This importance could also be observed in the context of the digital segmentation of organ donors in Malaysia. Digital segmentation has become a crucial element in organ donation promotion as fuelled by the rapid shift to the digital world especially social media. In this sense, a sound marketing campaign for organ donation promotion is critically needed due to the low rate of organ donation registrations among Malaysians. Therefore, by focusing on people’s inclination to shift to social media and the importance of organ donation in Malaysia, the current study presents a systematic literature review to examine the potential of digital segmentation regarding organ donation promotion via social media. The current study successfully identified university students as the digital target segment for organ donors in Malaysia. This study also observed a massive opportunity to discover a new market segment due to the rapidly increasing number of digital users and the anticipated higher demand for organ donation in the near future. Additional research could optimise the current study findings to further study the effectiveness of organ donation campaigns. Besides that, stakeholders such as the Ministry of Health Malaysia could benefit from current research findings in formulating a sound organ donation marketing campaign.