The Ideological instruction work is related to the future and destiny of socialism with Chinese characteristics. The arrival of big data era has brought opportunities and challenges to this arduous and glorious cause. The combination of science and technology represented by big data, Internet, cloud computing and Internet of things will inevitably lead to a new round of innovation and development. Through questionnaire survey, in-depth interview and literature analysis, this paper finds out the main problems of college students’ network Ideological instruction problems in the big data era. Through the questionnaire survey, we can see that the proportion of students who surf the Internet 4-6 hours and more than 6 hours a day is more than 47%, and more than 77% of the attention content in the school portal is academic achievement, combined with the extended interview with Ideological instruction workers in colleges and universities.

With the rapid development of Internet technology, we ushered in a new era of data. The advantages of Internet technology have made it widely and deeply applied in all fields of society. IAPE (IAPE) is a key issue in today’s education field, and it is urgent to solve the current IAPE problem in schools. This article combines the advantages of current Internet technology and data technology, and takes two universities as examples to explore the differences between IAPE and traditional IAPE in the era of big data, and analyze the advantages of the former. The experiment shows that the former can improve the quality of IAPE’s teaching work, and when compared with the two teaching modes, 31% of the participants in the experimental group are satisfied, and 36% of them are very satisfied, while only 25% of the control group were satisfied. Therefore, in addition to expounding the problems of IAPE in the era of big data, this article also conducts some research and discussion on the methods and strategies to deal with this problem on this basis.