The role of experience in the production of new common knowledge in network companies: lessons from franchise networksThe competitive advantage of franchise networks is based on the common and shared knowledge (know-how) of the different entities in the network. New knowledge must be generated in order to anticipate changes in the environment and ensure the sustainability of the network. This article focuses on the role of direct and indirect experiences in knowledge creation. The results show different trajectories, articulating cognitive and experiential learning processes. They also identify the functions of the shared repertoire and places of identification of common knowledge according to the trajectory.