This paper aims to develop a model relationship between management commitment and partner relationship program to handicraft export performance. This paper uses a conceptual study by conducting a review of related literature from various journal article sources thoroughly before developing propositions on commitment management, partner relationship program, international experience and export performance. This study is collecting review literature related to research. This paper has a proposition that commitment management will support partner relationship program and export performance; then international experience will moderate the relationship between partner relationship program and export performance in the handicraft industry in West Java. Subsequent research can perform empirical analysis to test and modify the propositions that proposed in this paper.

Small and medium enterprises (SMEs) are often considered sig­ni­fi­cant in developing countries like Indonesia. However, there are several pro­blems regarding the quality of human resources and technical and non-tech­ni­cal skills, weaknesses in seizing opportunities, and lack of innovation. For this re­ason, SMEs need to be continuously developed both in quantity and quality, es­­pecially in improving their performance to contribute to economic de­ve­lop­ment. Therefore, this study examines the factors directly or indirectly related to improving its performance. This study empirically predicts that strategic agi­lity can influence entrepreneurial innovation and organizational learning. Fur­­thermore, this study proposes a relationship between strategic agility, en­tre­­preneurial innovation, and organizational learning on performance in SMEs. This research was conducted by taking samples from SMEs in the food and beverage, fashion, service, and other sectors. Sampling was conducted on 110 owners or managers of UKM in the Bandung, Garut, and Sumedang areas. Da­ta analysis in this study used SEM-PLS. The results show that strategic agi­li­­ty positively relates to entrepreneurial innovation and organizational learn­ing. Then, these findings show that organizational learning has the most sig­ni­fi­­cant influence on performance compared to strategic agility and entre­pre­ne­u­rial innovation. This study implies that SMEs can respond quickly to external cha­nges, find creative solutions, and have agile capabilities in work processes. Re­commendations for further research include environmental uncertainty mo­de­rating variables linking strategic agility and performance.

Environmentally friendly product purchase behavior is receiving increasing attention in the current marketing literature because understanding it is critical to the growing number of companies developing and marketing green products. However, only some know the importance of environmentally friendly products that can reduce adverse environmental effects. This study aims to analyze the factors that can increase consumer purchasing decisions for this environmentally friendly product. This study examines anthropomorphism, consumer trust, and attitudes toward purchasing decisions for environmentally friendly products. Sampling was conducted on 200 respondents who use environmentally friendly products in Bandung. The data analysis used is a structural equation model based on partial least squares (SEM-PLS) with the help of SmartPLS 3.0. All hypotheses in this study were accepted based on the data processing results. It means that anthropomorphism can have a positive effect on consumer trust and consumer attitudes. In addition, anthropomorphism, consumer trusts, and consumer attitudes can also directly influence the purchasing decisions of environmentally friendly products.

This paper aims to develop a framework model of a business intelligence system for mapping exports of the creative craft industry in West Java. The main problem is the lagging of the craft industry exports due to the lack of responsiveness in capturing export opportunities. In addition, the absence of a business intelligence system in the craft industry to analyze export mapping in the global market is why this study is important. The research methods used in this literature are data collection and consolidation, identification of information needs, and business intelligence framework design. The data studied in this study are primary data related to export sales of handicrafts in West Java in the form of exporter data, export commodity data (HS code), export trade transactions, export destination country data, and the total value and volume of exports. The proposed model is a BI framework for mapping the creative craft industry exports and the stages of the BI implementation process. Based on the results and discussion, the proposed BI framework design can provide a framework for implementing a business intelligence system to analyze the export mapping of handicraft products in West Java, Indonesia. Keywords: Business Intelligence System (BIS), decision support system, mapping analysis of craft product exports, craft business indicators

Bila suatu daerah  mempunyai potensi  bercocok tanam, agribisnis adalah salah satu bidang usaha yang menguntungkan. Namun, dalam pengembangannya dibutuhkan ilmu yang mumpuni agar bisa menghasilkan uang. Karena Dalam kehidupan sehari-hari, sayur , buah dan sus pasti ada di meja makan untuk  konsumsi masyarakat. Kebutuhan sayur,  buah dan susu  ini termasuk kebutuhan pokok karena termasuk makanan yang wajib ada, demi menjaga kesehatan. Sayur-mayur dan buah-buahan dan susu  ini termasuk dalam salah satu jenis bisnis agribisnis. Agribisnis adalah potensi yang luar biasa karena sifatnya yang merupakan kebutuhan pokok. Ada berbagai sektor agribisnis yang bisa dikembangkan seperti tanaman obat, sayuran konsumsi, susu, peternakan, dan masih banyak lagi yang lainnya.Namun, saat ini permintaan tak sebanding dengan jumlah produksinya, sehingga beberapa kebutuhan masih harus mengimpor. Hal ini dikarenakan sebagian besar agribisnis dianggap bisnis yang menghasilkan keuntungan sedikit dan melelahkan. Padahal agribisnis adalah peluang bagi Petani dan peternak untuk mengambil kesempatan agar menghasilkan keuntungan yang berlimpah. Kebutuhan akan pangan sangatlah tidak terbatas, sehingga agribisnis adalah bisnis yang punya peluang cukup besar di masa kini maupun di masa yang akan datang.Dan bila kualitias produk Agribisnis ini  memiliki karakteristik produk yang sesuai dengan keinginan konsumen, Petani dan peternak bisa memiliki daya saing yang tinggi di pasar domestik dan juga mancanegara.Hal ini yang menjadi tujuan kegiatan PKM Universitas Widyatama di Desa Cipatat Kec. Cilengkrang , Kelurahan Ciporeal, Jawa Barat dalam Strategi Pemberdayaan Agribisnis, Strategi Pemasaran mengembangan  dan Mengoptimalkan  Potensi  Agribisnisnya.Kata Kunci : Agribisnis , Strategi Pemasaran  If an area has the potential for farming, agribusiness is one of the profitable business fields. However, in its development, qualified knowledge is needed in order to make money. Because in everyday life, vegetables, fruit and milk must be on the dining table for public consumption. The needs for vegetables, fruit and milk are included as basic needs because they include food that must be available, in order to maintain health. These vegetables and fruits and milk are included in one type of agribusiness business. Agribusiness is a tremendous potential because it is a basic necessity. There are various agribusiness sectors that can be developed, such as medicinal plants, consumption vegetables, milk, livestock, and many others. However, currently demand is not proportional to the amount of production, so some needs still have to be imported. This is because most of the agribusiness is considered a business that generates little profit and is tiring. Whereas agribusiness is an opportunity for farmers and breeders to take the opportunity to generate abundant profits. The need for food is very unlimited, so that agribusiness is a business that has considerable opportunities today and in the future. And if the quality of this Agribusiness product has product characteristics that are in accordance with consumer desires, farmers and breeders can have high competitiveness. in the domestic and foreign markets. This is the goal of PKM activities at Widyatama University in Cipatat Village, Kec. Cilengkrang, Ciporeal Village, West Java in the Agribusiness Empowerment Strategy, Marketing Strategy to develop and Optimize its Agribusiness Potential. Keywords: Agribusiness, Marketing Strategy