ABSTRAK: Saat ini, kebutuhan sutera dunia sekitar 2,000 ton masih belum dapat terpenuhi dikarenakan kurangnya hasil produksi sutera alam. Indonesia memiliki potensi untuk mengembangkan persuteraan alam, jumlah produksinya tidak lebih dari 500 ton per tahun. Maka dari itu, untuk memperoleh hasil produksi yang maksimal, perlu ditunjang sumber pakan yang cukup dan berkelanjutan. Daun singkong dapat digunakan sebagai pengganti pakan ulat sutera yang disebut dengan Samia cynthia ricini. Ketersediannya pun sangat melimpah dan dengan kualitas yang baik. Penelitian ini bertujuan untuk: 1) menganalisis tingkat kelayakan dari usahatani agribisnis ulat sutera pemakan daun singkong di Kabupaten Malang, 2) mendeskripsikan strategi pemasaran yang tepat berdasarkan analisis SWOT. Metode penelitian yang digunakan adalah analisis kelayakan ekonomis atau analisis biaya-pendapatan untuk menganalisis keuntungan usaha, NPV dan IRR. Hasil analisis menyatakan bahwa kegiatan budidaya ulat sutera yang terdapat di tempat penelitian adalah cukup menguntungkan, dengan nilai keuntungan sebesar 21.753.000,-per tahun; B/C ratio sebesar 1,074, nilai NPV sebesar Rp 144.287.115,-hingga tahun kelima aliran kas dan nilai IRR sebesar 2,896%. Strategi pengembangan yang dilakukan pada budidaya ulat sutera pemakan daun singkong sebaiknya berdasarkan atas analisis SWOT terhadap faktor internal dan eksternal S-O, S-T, W-O dan W-T.Kata kunci: ulat sutera,daun singkong, analisis kelayakan, keuntungan, NPV, IRR, analisis SWOT ABSTRACT: Recently, the needs of silk in the world is about 2,000 tons per year still can not be fulfilled due to lack of silkworm productivity. Indonesia has potential to develop natural silk, its amount of production is not more than 500 tons per year. Therefore, in order to obtain maximum production results, it should be supported by feed sources should be sufficiently sustainable. Cassava leaves can be used as an alternative feed on the silkworm's farming which is call Samia cynthia ricini. The availability of its feed sources is abundant and the quality is extremely good. This study aims to: 1) analyse the feasibility level of agribusiness in cassava leaves silkworm eaters in Malang district, 2) describe the best marketing strategy based on SWOT analysis. The method used in this research was economic feasibility analysis or cost-benefit analysis which used to identify benefit, NPV and IRR. The results of the research indicate that the silkworm farming is profitable, with profit at 21.753.000,-annually; with B/C ratio of 1,074, NPV value is at Rp 144.287.115,-for a up to 5 years of cash flows, and the IRR value is at 2,896%. The application of development strategy in cassava leaves silkworm eaters should be based on internal and external factor in SWOT analysis, S-O, S-T, W-O and W-T.

<p>Desa Gerbo Kecamatan Purwodadi Kabupaten Pasuruan adalah salah satu Desa yang didominasi oleh petani padi dan menjadikan pekerjaan pokok untuk menafkahi keseharian masyarakat di dalamnya. Kegiatan usaha petani sawah di Desa Gerbo ini tergolong beresiko tinggi karena memiliki beberapa kendala, diantaranya adalah adanya hama yang merusak tanaman padi, cuaca yang cukup ekstrem, teknologi yang tidak memadai, serta akses menuju jalan raya yang sangat sulit. Tujuan dari peneltian ini adalah menganalisis usahatani padi dan manajemen resiko pendapatan dari petani padi di Desa Gerbo. Metode analisis data dalam penelitian ini dilakukan secara kualitatif dan kuantitatif. Analisis kualitatif dilakukan melalui pendekatan deskriptif. Data kuantitatif merupakan suatu data yang dapat dinyatakan dalam bentuk angka yaitu analisis risiko yang terdiri dari analisis pendapatan dan analisis risiko produksi. Risiko yang dihadapi petani dalam usahatani padi  yaitu risiko pendapatan. risiko pendapatan diperoleh nilai koefisien variasi (KV) sebesar 0,018 Nilai koefisien variasi produksi dan pendapatan &lt; 0,5, yang artinya risiko pendapatan usahatani padi tergolong rendah dimana petani tidak akan mengalami kerugian</p><p> </p>

The first purpose of the research were to identify and analyze potential of agrotourism Bukit Flora and potential area to support development agrotourism Bukit Flora. The second purpose is to identify and analize internal and external environment agrotourism Bukit Flora the factors into strengths, weaknesses, oppurtunities and threats for development  agrotourism of Bukit Flora and the last purpose in this research is formulate appropriate strategies for development strategy of agrotourism Bukit Flora.Data analysis method use descriptive analysis and qualitative analysis. Descriptive analysis was used to analyze the potential of agrotourism Bukit Flora and identify the main factors to give weight to the factors that we have setconsisting of strengths, opportunities, weaknesses and threats by comparing the rows and columns of each variable on internal factors (IFE) and external (EFE). While the use of qualitative analysis in the form of a SWOT analysis and SWOT matrix IE matrix is used to analyze the development of agrotourism strategy using analysisQSPM.IFE total weighted scores of 2.56 and 2.30 for EFE. Placing agro Bukit Flora is in cell V. Based on the results of the SWOT matrix analysis, it can be obtained by four alternative strategies that can be taken in the development of agro Bukit Flora. Based on the results QSPM matrix, the value of the attraction was highest at 3 strategy with the total amount of the appeal (TAS) was 6.26.

This research aims to find out the attitude of farmers towards counseling media in Pendem Village, Junrejo District, Batu City. The data collection methods used are observation, questionnaires, interviews and documentation. The data analysis technique used is descriptive analysis. Descriptive analysis is used to measure farmers' attitudes towards the extension media used. The decryption is done using a simple tabulation analysis tool and average score, then converted to a range of likert scales. The results stated that the extension media used by extensionists is a simple medium that is a direct contact media with the help of whiteboards and handouts containing data related to technical cultivation, so that it can be easily understood by farmers. The attitude of farmers towards counseling media in the research area can accept, respond to and appreciate the extension media used by PPL to convey extension materials, but farmers still cannot be responsible for the extension media used in the delivery of extension materials.Keywords: Attitudes of farmers and the Media counseling