Researchers conducted the study on PT. Bukit Asam Tbk, a company engaged in coal. In running the business of PT. Bukit Asam Tbk facing problems in measuring the achievements of the company based on the financial ratios of liquidity, solvency, activity and profitability. Over the last three years ie during the years 2009-2011. Rumussn problem is: "whether the financial performance affects investor in menananmkan mdal on PT.Bukit Acid, Tbk"? The purpose of this study the researchers did was to analyze the performance of keuanagn as the investor base to invest in PT.Bukit Acid, Tbk. Based on the analysis conducted by the authors, financial performance PT.Bukit Acid, Tbk terms of the ratio of liquidity, solvency, activity and profitability over the last three years increased. Suggestions submitted by the author is to maintain and improve the company's financial performance PT.Bukit Asam Tbk enable companies to more forward.

This study aims to analyze the comparative disclosure and implementation of Corporate Social Responsibility Bank Negara Indonesia. This study was conducted to analyze how Bank Negara Indonesia, said corporate social responsibility. This study uses a case study of sustainable annual report of Bank Negara Indonesia. Results of this study indicate that social responsibility disclosure in accordance with Bank Negara Indonesia implementation.

Perekonomian di segala bidang terus melaju serta berkembang dengan pesat, seperti bisnis industri kuliner, bisnis industri kuliner sekarang semakin meningkat serta berkembang. Semua kalangan, mulai dari remaja hingga manula saat  ini gemar mengunjungi coffee shop. Penelitian ini bertujuan untuk mengetahui pengaruh cita  rasa produk, lokasi dan harga terhadap keputusan pembelian konsumen di Dijou Coffeebar. Dalam penelitian ini, teknik pengumpulan data menggunakan kuesioner dengan skala likert. Populasi yang digunakan ialah konsumen yang sedang mengonsumsi Dijou Coffeebar. Sampel penelitian berjumlah 97 orang. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis data untuk menguji hipotesis meliputi uji t (parsial) dan uji f (simultan) uji regresi linier berganda dan koefisien determinasi. Pengujian ini menunjukkan bahwa variabel cita rasa produk, lokasi, dan harga memiliki pengaruh signifikan serta positif terhadap keputusan konsumen pada bisnis Dijou Coffeebar. Perusahaan perlu lebih meningkatkan layanan, memantau dan memperbarui menu atau menambahkan lagi lebih banyak menu, sebagai akibatnya konsumen dapat benar-benar tertarik untuk tetap mengkonsumsi serta mengunjungi bisnis Dijou Coffeebar, selain itu memberikan promo-promo menarik lainnya, maka konsumen akan merasakan manfaat dari apa yang dikonsumsinya sehingga nantinya mempengaruhi kecenderungan konsumen untuk mengkonsumsi lebih.Kata Kunci: Cita Rasa Produk; Lokasi; Harga; Dan Keputusan Pembelian.

The Maja Farm company in Pesawaran is engaged in, is an individual company engaged in animal husbandry, namely cricket farming. This company is located in Taman Sari Village, Gedung Tataan District, Pesawaran Regency. The Maja Farm company is currently experiencing problems with a decline in sales value from 2018 of 64.9% and in 2019 the percentage decreased to 30.4%. This research was conducted to analyze suitable marketing strategies to increase sales value at Maja Farm Company in Pesawaran. The analytical tool used in this research is SWOT analysis. From the results of IFAS calculations, the total value is 2.80 and EFAS with a total value of 2.55, from these results in the position where the company is in cell 5, namely the integration strategy through horizontal integration or disruption. From the result of the SWOT matrix combination, the most dominant strategy is SO, with a total of 3.55 and a strategy of ST 2.80. Keywords: Marketing Strategy, Sales, SWOT analysis