Attracting superior talent from the job market is a crucial task for the organization. Due to the technological paradigm-shifting in the direction of Industrial revolution 4.0, tech-savvy millennials are the organization's dominant priority to gain a competitive advantage. Scholars predict that the ongoing COVID-19 is likely to change millennial's job preferences. On the other hand, in this economic climate, where young people are at an amplified risk of being jobless, organizations must play a vital role in providing jobs and attract young entry-level millennial jobseekers. Millennials have unique expectations from employers, thus selective about organizations to join. Understanding the millennial job seeker's perception is imperative for the organization to create an "attractive employer" image. However, very little is known about the factor attracting entry-level millennial jobseekers towards an organization from literature. Consequently, the present study identifies four factors, corporate social responsibility, perceived work environment, individual value, and organizational reputation, which have organizational attractiveness. The study develops a conceptual model of organizational attractiveness utilizing social identity theory and signaling theory. Further, this concept will empirically be tested and validated in the future.

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Remote patient monitoring using mobile devices can be a cost-effective, time-saving solution limiting patient mobility. Direct observation of therapy (DOT) of tuberculosis patients in Malaysia usually involves traveling to the healthcare facility. Due to the contagious nature of the disease, who comes into contact with patients is at risk of developing it. Additionally, DOT is time-consuming and costly for patients. A smartphone application for remote tuberculosis patient monitoring called video directly observed therapy (VDOT) can be a cost-effective and safer way of patient monitoring. However, before implementing this technology, the user readiness assessment helps policymakers' decision-making. This pre-implementation phase study aims to ascertain users' intent to utilize the VDOT app. The current study examines users' readiness using a modified Unified Theory of Acceptance and Use of Technology (UTAUT). The cross-sectional survey took place in Selangor and the federal territory of Kuala Lumpur, Malaysia. A total of 220 questionnaires were delivered to prospective users, including patients and family members. 68% percent of the questioners were deemed usable and were evaluated using SPSS. The study's findings indicate that users intend to adopt the VDOT app for tuberculosis remote monitoring. Performance expectancy, social influence, facilitating conditions, and trust influence users' behavioral intention to adopt the VDOT app in Malaysia.

Blockchain-based healthcare applications seem promising in remote patient monitoring. However, factors influencing users' acceptance of blackchin-enabled mHealth apps are poorly understood. This study aimed to develop and empirically test a theoretical model by extending the Unified Theory of Acceptance and Usage of Technology (UTAUT) with perceived benefit and perceived trust from Initial Trust Model (ITM) in understanding the potential users' readiness to adopt blockchain video direct observation therapy (blockchain VDOT) app. This cross-sectional study yielded data from users familiar with tuberculosis and its treatment procedure from Selangor and the federal territory of Kuala Lumpur, Malaysia. A selfadministered online questionnaire was designed based on validated measurement scales from past studies. Data from 160 valid samples were analysed using SPSS 27. The results indicated that performance expectancy, effort expectancy, perceived benefit, and perceived trust influence behavioural intention with p<0.05. Facilitating condition does not affect behavioural intention (p>0.05). Besides, p values of moderator age and gender are above 0.05, thus showing no moderation. The key findings showed that users' acceptance of blockchain-based VTOD apps was influenced by the perception of performance expectancy, effort expectancy, facilitating conditions, perceived benefit, and initial trust. The social influence's direct relationship with behavioural intention remains unestablished. Additionally, age and gender did not moderate any direct associations of the framework. The contribution to knowledge and practice, along with study limitations and future research direction, has been included in this study.