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The number of tourism destinations in Indonesia means that each manager is competing to be the best known and most popular destination. Ketenger Tourism Village is one of the villages that uses its natural beauty to become a tourist spot and offers a range of attractions from waterfalls to special interest tours. To become a thriving Tourism Village, professional management is needed, both facilities and infrastructure, as well as the control of the tour manager. One of the keys to successful promotion is to have a logo/brand embodies the characteristics of the area. Aside from being a promotional media, a logo is also an identity that represents the place. This study considers the logo design process for the Ketenger Tourism Village. It starts with the data collection from direct observations on locations, interviews, and data taken from digital sources. After the data is collected, a brainstorming process is carried out to produce several keywords that can later be transformed into a few rough sketches that underlie the logo. The logo chosen must be attractive, unique and able to represent the Ketenger Tourism Village and be able to be a differentiator from other tourist attractions. Keywords: logo, tourism village, ketenger