This research study attempts to inspect the job of the news media in a continuous peace process. This study also clarifies the peace contemplates and the current media rehearses at the local, national and international levels. Media networks are quickly reworking the conventional standards and conventions of war and struggle to announce. The qualitative descriptive research methodology has been used for this paper. This research has been conducted on the case study research because it involves a deep dive and thorough understanding of the data collection methods and inferring the data. Various research studies conducted during the period from 2000-2021 have been examined and selected for the present study. According to the research studies, media networks are quickly reworking the conventional standards and conventions of war and struggle to announce. This article supports the claim that researchers may promote social order and network peace-building efforts with the use of new media technologies. Their compositions in alternative media may offer a compelling form of commitment between the audiences and people affected in the area of a terrible battle.
The Uses and Gratification Theory over the years has been found to be the central theory of Communication which aptly describes what exactly people want to do when given the option to use the media. It has been seen that the development of the social media has bestowed a brand-new lease of life expectancy to this old-fashioned and obsolete theory. The reason why this study is being attempted is to explore the existing functions of the Theory of Uses and Gratification among university students who use tobacco. This research has employed Surveys and focus group discussions to elicit information from 1,000 respondents from the two major provinces of Pakistan: Sindh and Punjab, over two (02) year period beginning in 2016. The present quantitative study, while adopting survey as method of research is an effort to examine the views of 1,000 randomly chosen respondents under the age of 25, preferably from educational institutions, including Sindh and Punjab medical colleges. The study confirms the radical upsurge in the present usage of the social media by the masses which has once again renewed a belief in the once considered antiquated Uses and Gratification Theory functions and have in the process provided a plethora of the media uses that in its original form that the traditional media never could.
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