No abstract

Mobile Augmented Reality (MAR) is a unique creation in the game playing field between digital and real physical environment surroundings the players. Designing mobile augmented reality games is a challenging mission and observation is needed every perspective in creating an enjoyable and exciting player experience. This paper will discuss existing research to review the design principles of mobile augmented reality for games. The discussion on the current AR design principles in MAR would assist in identifying potential elements of AR design principles as design guidelines for AR for designers and educators respectively.

Emergent e-commerce is a growing phenomenon all over the world and encouraging a swift growth in online shopping. Previous studies prove that consumer buying behaviour has dramatically transformed from traditional physical stores to online stores. Furthermore, consumers have various appeals and demands for product package design. However, none of studies has focused packaging design on consumer impression. Therefore, this study explores the visual elements of packaging design as the best choice to enhance consumer impression. The study adopts qualitative research with the implementation of the semi-structured interview. Ten online shoppers will take part in the study. It is hoped this study's result will guide the industries to innovate further designing packaging.

This rather creative technology, like augmented reality and virtual reality, has risen to the top of the global technology news agenda. Especially during this epidemic covid-19, people interact and connect with one another through their smartphones. When compared to virtual reality apps, augmented reality applications are far less expensive to develop. This is a wonderful opportunity to learn more about the design aspects of augmented reality and to expand your knowledge of them. In addition, this part is a sub-topic of my PhD dissertation, and it will examine the acceptability of Augmented Reality apps from the Asian area to Europe and the United States, as well as the effectiveness of these applications (US). Day by day, the number of new Malaysia-based begin in augmented reality and associated sectors is expanding exponentially. Similarly, Malaysian firms are beginning to experiment with augmented reality to advertise products.

No abstract