This article investigates algorithms and their construction of cultural taste through a socio-technical analysis of the Netflix Recommender System. I examined the key algorithmic processes in the intersection of its technological infrastructure, cultural processes, and social relations by employing Taina Bucher’s three methodological tactics for ‘unknowing’ algorithms. Drawing from media logic and computational logic, I propose the concept of ‘algorithmic logics’ to define the assumptions, processes, and mechanisms that govern the construction of taste within the Netflix platform. I identified these four logics of taste – datafication, reconfiguration, interpellation, and reproduction – and argue that they reappropriate old apparatuses of social control and generate new capacities in engineering cultural processes. Together, these logics transform algorithms from procedural to self-generative machines in the guise of algorithmic objectivity, user agency, and post-demographic experiences. Algorithmic logics function as an ‘interpretative schema’ in making sense algorithms in their entanglement with social actors, institutions, and infrastructures.

This article interrogates political brokerage on YouTube by examining the platform’s role in the construction of political discourses and in configuring the action of a new genre of political actors advancing a political agenda through historical revisionism. Using assemblage theory and drawing from technography, we propose the concept of “networked political brokerage” to characterize the mutually affirming relationship of YouTube’s governance mechanisms and alternative political influencers’ microcelebrity practices in building, complementing, and magnifying historical revisionist narratives through and within a network of algorithmically sanctioned videos. We illustrate how this interplay of platform logics and ‘cultures of use' privileges and legitimizes political content into knowledge without accountability. We argue for the importance of examining YouTube as a socio-technical driver of this political brokerage process in curating political information in this contemporary political scene.

This article interrogates platform governance and accountability amid the growing role of influencers in constructing political discourses, and particularly, in the intermediation of anti-media ideological frames through their embeddedness in networked assemblages. We deploy the concept of "networked political brokerage" to examine the sociotechnical relations among influencers, the platform, and its users, and how this dynamic assemblage engages in the intermediation of anti-media populism. The study draws from a critical examination of the network and discursive tactics deployed by Filipino YouTube influencers who advance partisan political commentary and deceptive narratives to delegitimize mainstream media institutions through issue network analysis concerning the franchise denial and eventual shutdown of the Philippines' oldest media network, ABS-CBN. We problematize how influencers engage platform affordances and cultures of use to enable, amplify, and fortify the brokering of their political agenda within a larger network of political actors, while eliding accountability. Through the mutually affirming relationship of content creators and the platform, networked hyperpoliticized contents gain visibility and galvanize anti-media rhetoric. Ultimately, the article raises concerns on the social consequences of networked political brokerage and offers a framework for how governance and policy discussions can treat the functioning of such networked political influence.

Beyond enabling participatory forms of memory-making, digital media reconfigure power relations in memory construction. In the Philippines, we witness this through the hashtag network #ArawNgMagnakakaw (‘Day of Thieves’) to counter the heroic commemoration of the dictator Ferdinand Marcos sanctioned by the state and supported by online networks that distort and deny his crimes during his 20-year regime. This case illustrates not only how digital media facilitates the negotiation of memory by non-institutional actors, but also how it sets the conditions to resist elite narratives through non-conventional ways of remembering. This study examines the performance of counter-memory (Foucault, 1977) in the intersection of networked publics, counter-narratives, and technologies of memories. We investigate the hashtag network #ArawNgMagnanakaw by mapping its social network and analyzing its discourses as digital practices (Jones, Chik & Hafner, 2015). We argue that the network derives its power from neither elite nor collective actions, but through connective action of structures, discourses and practices of remembrance. Firstly, the locus of analysis shifts from a single actor (‘who remembers’) to the assemblage (‘what enacts the remembering’) as an agent of counter-memory, with technology shaping its possibilities and boundaries. Secondly, the assemblage’s resistance to elite commemoration surfaces silenced and neglected historical narratives (‘what is remembered’) through affective articulations of protest and subversive commemorative practices (‘how is it remembered’). We theorize the ‘assemblage of counter-memory’ as the connective, discursive, and material assemblage that enact political agency to privilege marginalized narratives and play an active role in the (re)construction of memory.

This article interrogates political brokerage on YouTube by examining the platform’s role in the construction of political discourses and in configuring the action of a new genre of political actors advancing a political agenda through historical revisionism. Using assemblage theory and drawing from technography (Bucher, 2018), we propose the concept of ‘networked political brokerage’ to characterize the mutually affirming relationship of YouTube’s governance mechanisms and alternative political influencers’ microcelebrity practices in building, complementing, and magnifying historical revisionist narratives through and within a network of algorithmically-sanctioned videos. We illustrate how this interplay of platform logics and cultures of use (Rieder et al., 2018) privileges and legitimizes political content into knowledge without accountability. We argue for the importance of examining YouTube as a socio-technical driver of this political brokerage process in curating political information in this contemporary political scene.