People today are more concern about a healthy life style which results in the rise of organic products demand and green awareness. This issue not only opens new opportunity to farmers but also calls them to improve their marketing strategy. This study explores a regular event from organic farmer community in Bandung, "Pasar Hejo," in order to understand their marketing strategy that has been applied using qualitative approach. From the interview and observation, result shows the farmers join community for solidity and to expand their market, create some processed products as innovation, offer eco-tourism service and use social media application such as WhatsApp, Instagram and Facebook as their promotion tools to informing the event, and social networking to offer special price or additional discount within the event. Further, WhatsApp is used by farmers as supply chain media which communicates supply demand among farmers, agents and consumers. In addition, farmers imply that they need more supports from the government to arrange more community markets to serve consumers and educate them about healthy lifestyle. Meanwhile, consumers appreciate Pasar Hejo event which provides healthy food, entertainment, sport and education. However, they consider the price of organics products to be expensive.

This study aims to analyze the empirical evidence of the influence of intrinsic and extrinsic motivation on the performance of grabbike drivers operating in Bogor cities and districts. The population in this study were all Grabbike City and Bogor Regency drivers. Sampling is done by non probability sampling technique. Data were collected using a questionnaire and analyzed by multiple linear regression. The results showed that intrinsic motivation had a positive and significant effect on the performance of grabbike drivers in the city of Bogor. Extrinsic motivation influences the positive and significant performance of grabbike driver performance in the city of Bogor. The results also showed that the better intrinsic and extrinsic motivation of driver performance would increase.

Advertising is a source of product information for consumers. Different responses from consumers to advertisements form various specific attitudes towards an advertisement. Marketers and companies need a positive attitude towards the advertisements produced. So that consumer buying interest is quite strong in the market. This study aims to provide an overview of consumer attitudes towards television advertising on products commonly used by consumers. This study uses primary data obtained directly from distributing questionnaires to 150 respondents, namely the people of Cibungbulang District. The analytical method used is path analysis (path analysis). The results of this research using the path analysis method indicate that companies can still get a positive impact from advertising through television media. Advertising on television is still superior because consumer evaluation of advertising is strong enough to increase purchase interest in products.The results of the study based on path analysis show that consumer attitudes towards television advertising (X) affect consumer attitudes towards brands (2) and purchase interest (Y). If regressed, consumer attitudes towards television advertising (X) have a significant positive effect on attitudes towards brands with a standardized beta value of 0.429 and a significance of 0.000. Attitude towards brands (Z) has a significant positive effect on purchase intention (Y) with a standardized beta value of 0.417 and a significance of 0.000. Meanwhile, the attitude variable towards brands has a significant effect on purchase intention. Further research can be carried out through comparing consumer attitudes towards advertisements on several media with wider reach and affordable costs, such as the internet and social media. Keywords: Television Advertising, Attitude Towards Advertising, Attitude Towards Brands, Buying Interest.

The high demand of food and beverage products make competitors so tight; consequently, companies are encouraged to be more creative in creating a brand association in the minds of consumers. By using celebrity endorsers in promotional activities, the company can form a brand image of its products. The purpose of this study was to determine the extent of the influence of celebrity endorser on brand image in tea product advertisements around Dramaga-Bogor. Data collection used purposive sampling techniques and questionnaire for 100 respondents. The study was tested using a linear regression analysis method through partial t-test by using SPSS 15.0. The results showed that the public perception around Dramaga Bogor District towards celebrity endorser in advertisement was very good, therefore it has a positive effect on brand image of the tea product.

Some reasons have made the customer buying an automotive product, and one of it is a brand. Brand image is the power increasing the total sales of automotive products in Indonesia, so that more aspects affecting the power of the brand image need to be analyzed. This research is different with the previous one. It aims to recognize the effect of brand equity (brand awareness, brand association, quality perception, and brand loyalty) upon the consumer decision buying Toyota Kijang Innova which is one of the family premium high involvement products at Auto 2000 – Yasmin Branch in Bogor. This research has applied a descriptive quantitative approach refers to a survey upon 85 respondents as the customers of Auto 2000 Yasmin Branch in Bogor. Data analysis has implemented a multiple linear analysis using SPSS 16.0. The result of this research has identified partially that only the variable of brand loyalty has significantly affected the customer decision, though simultaneously all the dimensions of brand equity have affected the customer decision buying the product. Furthermore, the result can be used as a basic of marketing strategy regarding a high involvement product.