Pengabdian komunikasi krisis terkait pengembangan homestay ini bertujuan untuk memberikan pelatihan komunikasi krisis pada masyarakat untuk menangani keluhan wisatawan sebagai edukasi dan berdampak pada ekonomi masyarakat di Desa Lumban Sui Sui toruan. Tahapan-tahapan dalam kegiatan ini adalah (1) pemberian materi; (2) Pendampingan komunikasi krisis pokus pada saat pelaksanaan menangani keluhan pelanggan; (3) Evaluasi saat kegiatan dilakukan. Kegiatan ini dilakukan untuk membantu dan mengenalkan komunikasi krisis masyarakat dalam menangani keluhan para wisatawan yang menggunakan fasilitas Homestay di desa agar para pelaku usaha wisata di lokasi memiliki ketrampilan dalam hal menangani keluhan wisatawan sehingga dapat berkontribusi untuk pengembangan homestay yang terkait sistemik pada destinasi wisata yang dapat meningkatkan reputasidi desa Lumban Sui Sui Toruan di Samosir. Luaran yang didapat dalam Pengabdian Kemitraan Masyarakat ini adalah menghasilkan suatu pola Teknik menangani keluhan wisatawan secara effectively. Pelatihan ini memberikan keterampilan, pengetahuan, dan pemahaman bagi mengelola homestay dengan sukses, memberikan pengalaman yang baik bagi tamu, dan memberikan dampak positif pada ekonomi dan kesejahteraan masyarakat desa.
The phenomenon of graduates who are by their specialization while studying at institutions or schools or universities often occurs that is different from the jobs they get in the outside environment or the company where they work. Many even cannot get jobs because they are not by their education. The author aims to carry out this research to identify and describe how institutions integrate education through media and OBE (outcome-based education) to create appropriate graduates according to the crisis communication strategy. Data collection uses descriptive-qualitative methods based on Situational Crisis Communication Theory (SCCT), and data are collected through documents in the form of workplace phenomena related to media and technology integration. The results of this study indicate that the education provider uses a crisis communication strategy in the implementation of education associated with the integration of media and technology. Conclusion of the process of educational institutions using crisis communication strategies through transparency, crisis teams, social media integration, psychological support and evaluation in learning in higher education institutions.
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