Small and Medium Enterprises (SMEs) have a central role in the Indonesian economy. SMEs are a driver of the Indonesian economy and non-oil exports and have a significant role in absorbing labor. The SME sector in Indonesia generally has several obstacles, one of which is marketing constraints. The ability to build and communicate brands to customers tends to be low, so it has not been able to bind customers and affect the marketing performance of SMEs. This ability during the pandemic has worsened, as can be seen from the deteriorating marketing performance of SMEs. This study attempts to fill the research gap between digital marketing and marketing performance. This study offers the concept of Brand Articulating Capability to bridge the gap between Digital Marketing in increasing Marketing Performance. Three hypotheses were developed and tested in a sample frame of 230 SMEs in South Sulawesi, Indonesia. The analysis was carried out using Structural Equation Modelling to test the research. The study's findings support the model using the following variables: Digital Marketing has a significant effect on Marketing Performance, Digital Marketing has a significant impact on Brand Articulating Capability, and the Brand Articulating Capability variable has a mediating and strategic role in improving marketing performance.

This study aims to find out the effect of financial and non-financial compensation on work motivation and officials’ performance at Hasanuddin University, Makassar. This research was a qualitative approach. The populations were Education Officers of State Civil Apparatus of Hasanuddin University having a work period of more than 10 years. The data were obtained through observation, questionnaire, and documentation. Data processing and analysis were performed using SPSS (Statistical Product and Service Solution) version 23. The results of the research indicate that (1) there is a positive and significant financial and non-financial compensation on work motivation, (2) there is a positive and significant financial and non-financial compensation on officials’ performance, (3) there is a positive and significant financial and non-financial compensation on officials’ performance through work motivation.

This study aims to determine the effect of training, job satisfaction and employee engagement on millennial generation performance at PT Midi Utama Indonesia in Makassar. Training and job satisfaction act as independent variables, performance as the dependent variable and employee engagement as an intervening variable. This research is a quantitative study using path analysis. Subjects in this study were 52 store employees of Alfa Midi. The data in this study were obtained by questionnaire and then processed using SPSS. The results showed that training had no significant effect on employee engagement, job satisfaction had a significant effect on employee engagement, employee engagement had a significant effect on performance, training had no significant effect on performance, job satisfaction had no effect on performance, training had no significant effect on employee performance through variables employee engagement, and job satisfaction significantly influence employee performance through employee engagement variables.

Design of hydroelectricity system is employed here in an effort to produce electric energy using an exhaust waste water of steam power plant. The major concern in this work is how the system is designed, selection of site and resources. The system after designed and fabricated was mounted at waste water outlet for proof run for about three months period. The result obtained exhibit the overall design is feasible for the sensitive site application