ABSTRAK Halal fashion saat ini menjadi salah satu sektor yang diminati konsumen di Indonesia. Mayoritas penduduk Indonesia yang merupakan muslim menjadikan pangsa pasar industri fashion Muslim sangat besar. Permintaan produk fashion muslim semakin tinggi karena kesadaran perempuan Muslim dalam menutup aurat juga sudah tinggi. Apalagi, konsumen saat ini suka melihat fashion influencer di sosial media seperti Instagram. Serta penggunakan content marketing yang menarik juga mempengaruhi konsumen untuk membeli sebuah produk. Penjualan produk fashion muslim semakin mudah diakses konsumen dengan andanya media digital untuk melihat dan bertransaksi. Tujuan penelitian ini adalah untuk melihat pengaruh pendukung selebriti dan pemasaran konten. Penelitian ini menggunakan metode kuantitatif. Dengan teknik data yaitu kuisioner yang disebarkan secara online kepada 100 responden perempuan muslim yang pernah mengakses platform online brand fashion muslim Vanilla Hijab. Teknik analisis yang digunakan dalam penelitian ini yaitu regresi linier berganda. Hasil dari penelitian ini menunjukkan celebrity endorser memiliki pengaruh positif signifikan terhadap niat beli, dan konten pemasaran juga memiliki pengaruh positif signifikan terhadap niat beli toko online fashion Vanilla Hijab. Kata-Kunci: Celebrity Endorser, Content Marketing, Purchase Intention, Fashion Muslim.   ABSTRACT Halal fashion is currently one of the sectors that consumers in Indonesia are interested in. The majority of Indonesia's population who are Muslim makes the market share of the Muslim fashion industry very large. The demand for Muslim fashion products is getting higher because the awareness of Muslim women in covering their genitals is high. Moreover, consumers today like to see fashion influencers on social media like Instagram. And the use of attractive content marketing also influences consumers to buy a product. The sale of Muslim fashion products is increasingly accessible to consumers by relying on digital media to view and transact. The purpose of this study was to examine the influence of celebrity supporters and content marketing. This research uses quantitative methods. With the data technique, namely a questionnaire distributed online to 100 Muslim female respondents who have accessed the online platform for the Muslim fashion brand Vanilla Hijab. The analysis technique used in this study is multiple linear regression. The results of this study indicate celebrity endorsers have a significant positive effect on purchase intention, and marketing content also has a significant positive effect on purchase intention of Vanilla Hijab fashion online shop. Keywords: Celebrity Endorser, Content Marketing, Purchase Intention, Fashion Muslim.   DAFTAR PUSTAKA Abbas, A., Afshan, G., & Khan, S. B. (2018). 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Pregnancy and childbirth are physiological processes experienced by women, but it does not rule out complications resulting in maternal death. One of the causes of maternal death is postpartum hemorrhage. Previous studies have found that postpartum hemorrhage is closely associated with uterine atony. This study aims to explore risk factors for postpartum hemorrhage caused by uterine atony. A case-control study design in Dr. Soetomo General-Academic Hospital. Patient medical records for a period of 2 years at the Dr. Academic General Hospital Soetomo Indonesia used and divided into case and control groups with a ratio of 1:2. Chi-square analyses odds ratios were calculated. A total of 32 patients with uterine atony and 64 medical records without uterine atony were studied. The results of statistical tests on several factors related to postpartum hemorrhage due to uterine atony showed that advanced maternal age (>35 years) (p= 0.763; 95% CI 0.474 – 2.768), grand multipara parity (p = 0.238; 95% CI 0.583-8.185), anemia with Hb <11 (p=0.027; OR=5.000. 95% CI 1.073–23.303), uterine overdistention including macrosomia, polyhydramnios, or gemelli (p=0.031; OR=2.647, 95% CI 1.081-6.482), accelerated labor (p=0.884, 95% CI 0.396-2.221, and previous history of postpartum hemorrhage (p=0.047; OR= 2.435, 95% CI 1.003 – 5.933). This case control study found that anemia, uterine overdistention, and a previous history of postpartum hemorrhage may increase the risk of postpartum hemorrhage due to uterine atony. Therefore, it is recommended to the public to increase awareness of the importance of early and regular pregnancy check-ups, especially in the management of anemia and to identify risk factors.