The overcoming of outdated values embedded within the system of fashion requires a complete revamping of its very foundation toward a concept of cultural sustainability and preservation of material culture. Discussion about cultural sustainability and heritage preservation requires conservation and regeneration of the cultural beliefs and symbolic meanings embedded within the traditional processes and practices of craft. With meaning tied to place, and the evolution of ideas, attitudes, and practices, local knowledge of traditional handcrafts can be considered as a sustainable repository of culture. The purpose of this study is to interpret the most developed craft-based strategies in the field of fashion to promote positive and sustainable change and to disassociate from the practice of cultural appropriation. Through the presentation of selected case studies in the fields of fashion, design, and craftsmanship, this article provides an interpretative model for cultural sustainability through traditional craft. With a focus on the incorporation and valorization of material practices and knowledge in fashion, the proposition for design to act as a promoter of innovative processes and the nurturing and retaining of craft can ensue. This speculative model is built on case studies on cultural sustainability through traditional craft. It is focused on experimentation, innovation, and sustainability through the design and creative process expressed through cultural heritage strategies. The result is a range of possible outcomes, aligned with existing craft practices, that highlight opportunities for design to support traditional craft through innovative processes while maintaining their embedded codes.
Purpose
By considering the role of technology in museum archives and exhibitions, as well as company archives and production, this paper aims to present that digital technologies offer new approaches and tools to consider fashion know-how, traditions and memories.
Design/methodology/approach
Through an extensive literature review and a close consideration of multiple sources, this paper analyzes fashion, tradition and knowledge creation through the lens of museum and company archives. A section on museum archives analyzes the role of fashion in the museum and the use of technology in cataloging, online resources and exhibitions for knowledge transfer of fashion history. The second half of the paper considers the relationship between heritage, company archives and technology in branding and consumer engagement.
Findings
The paper summarizes recent scholarship in the fields of fashion archives and demonstrates the still current importance of heritage in generating new design and exhibition practices. Despite having its roots in the past, heritage demonstrates continuity with the present and looks to the future with the same devotion and commitment, thus guaranteeing quality and authenticity for both museum collections and company productions.
Originality/value
Through a case study methodology, this paper presents how digital technologies can offer new approaches and tools in museum archives and exhibitions, as well as in company archives and collection development, to reconsider and translate fashion know-how, traditions and memories in the digital era.
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