We experimentally demonstrate spatial confinement of atomic excitation by adiabatic passage processes in a rare-earth ion-doped Pr3+:Y2SiO5 crystal. In particular, we apply stimulated Raman adiabatic passage (STIRAP) and compare its performance with electromagnetically induced transparency (EIT). Using a Stokes beam with Gaussian and a pump beam with donut shape we localize the atomic population in the zero-intensity center of the latter. Our data confirm that adiabatic passage confines excitation far below the diameter of the driving laser beams, and that this localization rapidly increases with laser intensity. We find, that STIRAP significantly outperforms EIT, as it was predicted by previous theory proposals, i.e., STIRAP reaches small excitation volumes with much lower laser intensity. The experimental data agree very well with numerical simulations. The findings serve as a step towards new applications for STIRAP, to prepare excitation regions or population patterns in space with large resolution.