Purpose The purpose of this paper is to explore modern food retail buyers’ behaviour in developing economies using the case of Tanzania. This paper provides an insight into the decision-making practice of modern food retail buyers’ behaviour in emerging modern food distribution systems, where the buying task involves balancing the retailer's commercial interests with more stringent government regulations that shape food business in the region. Design/methodology/approach A qualitative case study approach was used for the study. The researcher used semi-structured interviews with retailers for data collection and corroborated them with secondary data. Data were thematically analysed. Findings The study shows that the criteria used by modern food retailers in the selection of local food suppliers are reliability, quality, trade credit and legal certification. The task is further complicated by the overlapping food certification requirements of various government agencies, which impose limitations on the buyers’ decision. Due to the exploratory nature of the study and its focus on the context of a particular geographical marketplace, the findings may not be generalizable to other countries. Originality/value This is the first academic study of the criteria used by modern food retailers in the selection of local food suppliers in Tanzania.

Purpose – The purpose of this paper is to describe the state of the retail sector in Sub-Saharan Africa, to point out the lack of information on some critical issues and to raise some questions about relevant topics for researchers and practitioners in the retail area for the African market. Design/methodology/approach – This paper is comprised of a comprehensive review of the literature and integrates the fragmented body of knowledge on the area of retail internationalisation and food marketing. The gaps in the literature identified here may help to understand the sector better and develop academic research agendas on both the growth of the modern food retail sector and the agribusiness sector in Africa. Findings – Four major topics were identified in the urban agri-food retail business in the African continent: large global retailers in Africa’s food sector; the internationalisation of African food retailers; the procurement practices of international retailers; and, the food-buying behaviour of Africa’s middle class. Originality/value – This research paper relied heavily on grey literature such as newspapers and unpublished masters’ dissertations and PhD theses. With this material as a context, this paper provides guidance as to how scholars can advance the study of retail internationalisation in Africa, not only through further empirical and conceptual research but also by developing usable prescriptions for agribusiness value-chain actors on the continent.

Purpose The purpose of this paper is to present the findings of an exploratory qualitative study of the evolution of modern food retailing in Tanzania (from both retailers and suppliers’ perspectives). Design/methodology/approach The qualitative case approach was used in this study. Participants were drawn from three sets of actors: retailers, local food suppliers, and government institutions. Data were collected using semi-structured interview format. Thematic qualitative analytical technique was used for the data analysis. Findings According to the results of the study, seven major factors that account for the evolution of modern food retail in the country were identified. These are availability of suppliers, acceptance of trade credit, innovation, lifestyle change, institutional support, convenience, and availability of consumers. Originality/value The study has expanded the knowledge of the evolution of modern food retail in developing economies by using the relationship marketing theory. Furthermore, the study employed some major actors in the food value chain to understand determinant factors that accelerated the evolution of supermarkets in Tanzania.

Although many retail firms from around the world have established a presence in the East African Community (EAC), not all internalization attempts have been successful. Application of the PESTLE model-which examines various political, economic, social, technological, legal, and environmental issues-to investigate the barriers and opportunities in the sector highlights several obstacles to effective and efficient commerce. These include poor infrastructure, inadequate skills and training, and lack of legitimacy. In some cases, these deficiencies also hamper the efforts of locally based retailers to expand in the region. Ultimately, business success may depend on the ability of local governments to design policies and practices that enhance rather than hinder trade and development.