This study aims to explore the effects of personality traits on online rumor sharing during the novel coronavirus (COVID-19) pandemic and the mediating role of the fear of COVID-19 between them. We conducted this research using a web-based questionnaire distributed to 452 university students who were invited to fill it out. The partial least square structural equation modeling (PLS-SEM) method was used to test the data and model, with the yielded results demonstrating that three—extroversion, emotional instability, and conscientiousness—of the Big Five personality traits are positively related to a fear of COVID-19, with this fear positively affecting online rumor sharing. Moreover, fear of COVID-19 was found to act as a mediator between personality traits and online rumor sharing; thus, we can conclude that persons with high levels of extroversion, emotional instability, and conscientiousness are more likely to share rumors online due to a fear of COVID-19. This study furthers our understanding of the psychological mechanism by which personality traits influence online rumor sharing and provides references for anti-rumor campaigns taking place during the COVID-19 pandemic, as it identifies key groups and sheds light on the necessity of reducing people’s fear of COVID-19.

(1) Aims: This study explored the mechanism by which exposure to different information sources on social media influences Chinese parents’ intention to vaccinate their children against COVID-19. (2) Methods: We developed a research framework based on the Stimulus–Organism–Response (SOR) theory to illustrate how exposure to information sources on social media increases vaccine confidence and, as a result, parents’ intentions regarding pediatric vaccination. The partial least square structural equation modeling (PLS-SEM) method was used to test the data collected through an online survey (687 valid samples). (3) Results: The government approval of vaccines fuels vaccination confidence and acts as a mediator between (a) mass media, government new media, and key opinion leaders, and (b) perceived effectiveness and side effects (safety) of vaccines. (4) Conclusions: The mass media, government new media, and key opinion leaders are crucial sources for encouraging parents to vaccinate their children since they boost the vaccination trust. The focus of COVID-19 vaccination promotion should be to strengthen parents’ trust in the government, combined with publicizing the effectiveness and side effects (safety) of vaccines.

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