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With the annual growth of agricultural products， which has greatly met People’s daily needs. It is of great practical significance to introduce the low-carbon concept into the retail and cold chain logistics of agricultural products. However, few studies have designed the coupling relationship between the new retail of agricultural products and the development of cold chain distribution. In this context, this work uses principal component analysis (PCA) to extract the common core factors that affect the operational benefits of cold chain low-carbon distribution and the consumer experience of new agricultural retail. Then, the coupling linkage model of cold chain low-carbon distribution and new retail of agricultural products was constructed by using grey correlation analysis. Finally, a new retail and agricultural products cold chain coupling mechanism under low-carbon distribution is designed. The work is helpful to improve the new downstream supply chain retail enterprise management ability of agricultural products, promote cold-chain distribution business benefit and business value, and also helps to promote the implementation of the strategy of rejuvenating and promote the country. This study is conducive to improving the downstream supply chain management ability of new agricultural retail enterprises, enhancing the cold chain distribution business efficiency and business value, and ultimately promoting the implementation of a rural revitalization strategy.

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