Although ample research has recognized air pollution as a severe threat to human health and emotion, little research has been conducted on its impact on consumers' information-processing style. This study explores the effect of reduced visibility caused by air pollution on the construal level adopted by consumers. Specifically, we document how low visibility caused by air pollution makes people more inclined to adopt an abstract mindset, whereas high visibility on a clean day makes people more inclined to adopt a concrete mindset. Across a set of three field studies and one laboratory experiment, we employ alternate measures of construal level: behavioral identification index (Studies 1 and 4) and categorization task (Study 2). Our research provides empirical evidence of the proposed effect and rules out alternative explanations. Additionally, as a downstream consequence, reduced visibility due to air pollution causes individuals to favor desirability over feasibility in product trade-offs (Study 3). Our findings shed new light on construal level theory from an ecological perspective and provide meaningful marketing suggestions.
When the products of hyaluronan (HA) digested by bovine testicular hyaluronidase (BTH) were analyzed by high-performance liquid chromatography (HPLC), minor peaks were detected just before the main even-numbered oligosaccharide peaks. The amount of each minor peak was dependent on the reaction conditions for transglycosylation, rather than hydrolysis, by the BTH. Mainly based on HPLC and MS analysis, each minor peak was found to correspond to its oligosaccharide with one N-acetyl group removed from the reducing terminal N-acetylglucosamine. Enzymatic studies showed that the N-deacetylation activity was closely related to reaction temperature, pH, and the concentration of NaCl contained in the buffer, and glycosaminoglycan types and chain lengths of substrates. These findings strongly suggest that the N-deacetylation reaction in minor peaks was due to a novel enzyme contaminant in the BTH, N-deacetylase, that carries out N-deacetylation at the reducing terminal N-acetylglucosamine of oligosaccharides and is dependent on HA hydrolysis by BTH.
Proteoglycans consist of a protein core, with one or more glycosaminoglycan chains (i.e., chondroitin sulfate, dermatan sulfate and heparin sulfate) bound covalently to it. The glycosaminoglycan chains account for many of the functions and properties of proteoglycans. The development of proteoglycan glycotechnology to exploit the functionality of glycosaminoglycan chains is an extremely important aspect of glycobiology. Here we describe an efficient and widely applicable method for chemoenzymatic synthesis of conjugate compounds comprising intact long chondroitin sulfate (ChS) chains. An alkyne containing ChS was prepared by an enzymatic transfer reaction and linked with a chemically synthesized core compound containing an azido group using click chemistry. This method enabled highly efficient introduction of ChS into target materials. Furthermore, the ChS-introduced compounds had marked stability against proteolysis, and the chemically linked ChS chain contributed to the stability of these core compounds. We believe the present method will contribute to the development of proteoglycan glycobiology and technology.
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