The circular economy is characterized as regenerative economy that aims to preserve the greatest value of products and materials. Currently, the transition to the circular economy is not only a necessity, but it gradually becomes a social and economic paradigm. The implementation of the circular economy gradually changes and will change the nature and intensity of every sector regardless of its reproductive cycle. For producers, particularly in the rapidly growing sectors, the development of innovative business models will be essential to comply with the principles of the circular economy. The fastest growing sector includes the textiles and clothing industry. The implementation of innovative business models in the field of textile and clothing industry is thus a challenge that the sector is facing. Slovakia as EU member state is facing the same challenge. Bodies operating in the textile and clothing industries must be gradually prepared for changes that brings the legislation and get ready for the trends that determine the changes mentioned. The article presents the results of research that shows the potential of the Slovak textile and clothing producers, coupled with the transition to the aforementioned new economic model, with a focus on implementing new circular business models into their activities, benefits and disadvantages of this procedure and the limits of implementation new business models into the activities of entities operating in the textile clothing industry in Slovakia. Implications for Central European audience: This paper aims to contribute to the development of a topical and beneficial subject-matter related to transition from a linear to a circular economy in Central Europe. This entails knowledge on the imminent obligations of producers in one of the fastest growing sectors of Central European economies, i.e. in the textile and clothing industry. Such knowledge enriches the existing business models with a new business paradigm. In theoretical terms, this knowledge creates a platform for further scientific research potential and economic, business, and management education at universities. In practical terms, this knowledge represents a proactive approach of producers to the creation and implementation of innovative business models.

The paper deals with the implementation of marketing in social innovations, types of marketing, and the effects they can bring in the sphere of social innovations. The principalaim of the paper is to explain the possibilities of marketing approach implementation in social innovations and point out some specific areas of marketing which can contribute to more efficient applicability of social innovations and reaching a desirable change with social added value. The authors focused on the sphere of health and the population attitudes to its protection, emphasizing breast carcinoma prevention. The research was implemented on a sample of Slovak women to identify the level of women’s awareness of this issue, whether they are familiar with the methods of protecting their health and whether they use them. This study involved the methods of cluster analysis and binary logistic regression. The research uncovered the facts that are truly alarming from the perspective of societal benefit and women’s health protection. The respondents’ insufficient awareness and low activity in the field of their health protection result in the low level of prevention in this area on the side of women and on the side of medical doctors – specialists, particularly gynecologists. Such a situation includes the women’s insufficient awareness of prevention, low motivation, insufficient accessibility and validity of the needed data and precision, and doctor specialists’ lack of awareness of the possibilities and tools available to improve this area. That is exactly the space allowing for the use of marketing in a whole spectrum of its tools and processes and specific solutions capable of delivering the desired societal change and influencing women’s behavior in the preferred direction. Besides, it is especially effective to implement social marketing and social marketing programs that would mediate necessary information to the receivers and stimulate their motivation towards the desired approach to their health protection. The use of neuromarketing would be beneficial. It would be reflected in the better accuracy of the survey and thus the higher quality of the answers obtained. Based on them, it is subsequently possible to create better-targeted campaigns and strategies of social marketing that would approach the target audience more effectively than in acquiring the information via traditional marketing research methods. The findings would benefit marketing agencies, medical doctors (gynecologists, mammologists), and non-profit organizations actively working in this field.

Integration of the circular economy system and its elements into business activities present new business opportunities. Despite the fact that circular economy represents a global trend, most industrial branches are based on the structure of a linear model. A system of circular economy has been gradually gaining ground in the business activities of companies functioning in Slovakia in different industries, including the clothing and textile industry. Transformation to the circular economy will be a necessity resulting from the legislative changes, as well as the pressure of public opinion. Our article focuses on this issue mentioned above. The main goal of the article is to explain the principles of the transition of companies operating in the textile and clothing industry from the linear to the circular economy and their potential for such a change and define the benefits of such a new business strategy for companies in Slovakia. In order for companies to be willing to switch to a circular economy, it is necessary to address the potential of the market and know the opinion of companies in the transition to a circular economy. To determine the market potential, we used ex ante forecasting using Holt's linear exponential smoothing, which showed us the growing trend of revenues in the textile industry, which can be an important factor for companies. In order for the transition to the circular economy to be successful, it is important to know the opinion of companies on the limitations and problems associated with the circular economy. To assess the opinions of companies, we worked with cluster analysis using the centroid method. The cluster analysis pointed to an implementation problem in almost 70% of the companies surveyed. Despite that all companies from the first cluster regard the circular economy as a new business model. However, it will be necessary to create adequate conditions for these companies to make the transition to the circular business models easier or possible. This primarily concerns adequate legislation and business operators' awareness of both positives and negatives connected with the transition to such a business model.

For entrepreneurs, counselling means one of the ways how to overcome the challenges of developing markets and the environment through flexibility and creative innovation potential. It brings effects in the form of problem solving with the help of a counsellor and by adjusting the business entity to the change that this solution brings. All changes, suggested or implemented by counsellors, should contribute directly or indirectly to improving business performance and improving overall business performance. Therefore, the task and the aim of counselling are to find new solutions and optimize the entire corporate system, which is reflected in the savings and economic growth of a business as a measurable effect.

The health effects of playing golf on the athlete's body is an interesting topic. The effect of golf on increasing blood saturation has low presence in the literature. This paper demonstrates the correlation of playing golf on improving health status after COVID-19 while this positive information has a potential to be used by the marketing management of various organisations to improve economics of golf activities. We analyse the change in saturation and heart rate after playing an 18-hole course, measured by pulse oximetry (% SpO2). Then we investigate the different aspects that have the greatest health benefit in golf. By following the effect of playing golf on blood oxygen saturation and heart rate in athletes we build a linear regression model explaining the impact 14 factors have on blood oxygen saturation. An 18-hole golf course caused a 1 ± 1.49% (p < 0.001) increase in venous blood O2 concentration and a 6 ± 8.09% (р < 0.001) increase in resting heart rate. Golf has the positive effect on the health status of athletes after recovery or vaccination for COVID-19 disease.