The aim of the article is to examine the impact of green marketing on consumer behavior in the market for products containing palm oil. The first chapter addresses the theoretical approach—the impact of green marketing on consumer behavior. We considered a questionnaire survey to be the most appropriate method to conduct our research. In order to test our hypotheses, we applied Crosstab and Pearson’s chi-square test. The strength of the relationship between the variables was measured using Cramer’s V. The third chapter presents the research results based on the processed information of 527 obtained datasheets from the respondents. The data were collected from Slovak consumers in the summer of 2021. Hypotheses H1 (“There is a significant relationship between the opinion of the consumer regarding purchasing products containing palm oil and the knowledge that the product does contain palm oil.”) and H2 (“There is a relationship between the consumer willingness to refuse the purchase of certain products if it has negative impact on the environment and the generational group the consumer belongs to.”) were approved, however the relationship proved to be weak in both cases. The research makes it clear that the majority of consumers do not spend time reading descriptions on product packaging. It might be helpful for companies to make it clear and visible on the packaging that their product does not contain palm oil, informing the consumer and influencing them with the negative emotional message of the advert. The obtained research results are useful both for the producers and the customers.

The aim of this study is to examine the factors influencing the electricity consumption of urban households and to prove these with statistically significant results. The study includes 46 small and medium-sized towns in Hungary. The methodology of the study is mainly provided by a model that can be used for this purpose; however, the results obtained with the traditional regression method are compared with the results of another, more complex estimation method, the artificial neural network, which has the advantage of being able to use different types of models. The focus of our article is on methodological alignment, not necessarily the discovery of new results. Certain demographic characteristics significantly determine the energy demand of a household sector in a municipality. In this case, as the ratio of people aged 60 or over within a city rises by 1%, the urban household average energy consumption decreases by 61 kilowatt hours, and when it rises by 1%, the amount of pollutants expelled from urban households’ average energy consumption may decrease by 22.8745 kg. The research area of our paper was greatly influenced by the availability of the statistical data. The results can be used in the planning of urban developments.

The aim of the study was to examine what common characteristics can be observed in companies based on Garvin’s learning organization and the Quinn’s organizational culture. Both of the trends are considered a fundamental factor of modern management. Studying the international scientific literature, it is clear that examining the overlaps between the two approaches is highly incomplete. The issue was approached from the perspective of employees, as they show high willingness to express their opinion. A questionnaire survey was used as a part of our research. 549 responses were included in the analysis, during which we applied a cluster analysis. Based on the results, three different types of organizational environment can be defined: supporting, neutral and distancing.