This study analyzes the effect of the promotion mix and the internal environment of individuals on consumer purchasing decisions. The promotion mix has a positive relationship with purchasing decisions because consumers will be introduced to various products and influence the desire of consumers to buy these products. Meanwhile the positive relationship of an individual's internal environment with consumer purchasing decisions will, therefore, be a consideration in making decisions. The new contribution of this study concerns the relationship between the promotion mix literature and the separate internal environment of individuals regarding consumer purchasing decisions. To test the hypothesis, we use the parametric statistical analysis method through Structural Equation Modeling. We conducted this study on the perceptions of minimarket consumers in the Priangan Timur region in Indonesia, whereas many as 400 customers were selected randomly. The results of the study show that the promotion mix and the internal environment of individuals influence consumer purchasing decisions. Other results show that the promotional mix applied by minimarkets based on consumer perceptions gets an attractive category. While the individual's internal environment based on consumer perception becomes a consideration in making a decision.

The purpose of this study is to identify and describe the implementation of marketing strategies through institutional approaches in increasing awareness of the business world to carry out independent export activities at the Customs and Excise Office of Tasikmalaya, to find out the obstacles and efforts to overcome them. The method used is descriptive qualitative. The results of the study concluded that Tasikmalaya Customs and Excise implemented a marketing strategy through an institutional approach to increasing the awareness of the business community to carry out independent export activities, in three parts of activities, namely hearings, socialization, and teamwork. The obstacles faced are concerns about differences in vision in dealing with MSMEs, unavailability of data on MSME exporters or MSMEs that have export potential, lack of understanding of export regulations or rules, difficulties in finding forms of cooperation, closed MSME behavior, limited budget managed by the local government to deal with MSMEs. Efforts have been made to align the vision, encourage local governments to clean up MSME exporter data, conduct specific discussions, share roles, and take a persuasive approach.