A standard is a set of specifications that determine the compatibility of different products. The definition of a standard can determine the success or failure of a company in the market, as well as their level of profitability and market penetration. So the battles of standards have been studied to identify the elements that influence the adoption of a standard and the various strategies pursued by companies. This article discusses the influence of elements and presents an outline of the strategies pursued by companies, which can be taken by the adoption of a standard already established, or the new standard of creation.

A standard is a set of specifications that determine the compatibility of different products. The definition of a standard can determine the success or failure of a company in the market, as well as their level of profitability and market penetration. So the battles of standards have been studied to identify the elements that influence the adoption of a standard and the various strategies pursued by companies. This article discusses the influence of elements and presents an outline of the strategies pursued by companies, which can be taken by the adoption of a standard already established, or the new standard of creation.