Studies of the effects of insularity on animal signals are scarce, particularly in lizards. Here, we use Lilford’s wall lizard from Dragonera (Podarcis lilfordi gigliolii) to ask how island conditions have affected its repertoire of social signals, focusing on two visual signals shared by many Podarcis species: ultraviolet (UV)–blue-reflecting ventrolateral colour patches and visual displays. We examined whether the number or spectral characteristics of the UV–blue patches are associated with traits related to individual quality. We also used visual models to assess visual conspicuousness and to measure sexual dichromatism. We did not observe foot shakes or any other visual displays usually found in continental Podarcis. We found that none of the UV–blue patch variables covaried with morphometric variables indicative of fighting ability or body condition in males, suggesting that this coloration does not signal individual quality. We also found very little sexual dichromatism. In particular, the UV–blue patches of females seem over-expressed and more similar to those of males than those of continental Podarcis. Ancestral state reconstruction reveals that the lack of sexual dimorphism in the UV–blue patches is a derived condition for P. lilfordi gigliolii and other Podarcis living on small islands. Our results thus show a pattern of reduced social signalling in P. lilfordi gigliolii relative to mainland Podarcis, with some signals being lost or under-expressed (visual displays) and others losing their signalling function (UV–blue patches). We hypothesize that these changes are attributable to the high population density of P. lilfordi gigliolii, which discourages territorial behaviour and promotes extreme social tolerance, making most social signals unnecessary. More work will be needed to determine whether this is a common pattern in lizards inhabiting small and densely populated islands.