The purpose of the article is to analyze what is the contribution of the invested classroom strategy in the achievement of learning in communication research in undergraduate university students. The study design was quasi-experimental with pre-and post-test to the experimental and control group. The sample was made up of 50 students (section 1 and 2) of Communication Sciences of the Santiago Antúnez de Mayolo National University (UNASAM) enrolled in the communication research subject in the 2021-I semester. The rubric and the checklist were applied to measure the variables and results that were analyzed using descriptive statistics and the T-Studnt. It was concluded that despite all the obstacles faced by the application of the flipped classroom strategy for the achievement of competency-based learning, the data resulting from the present research reliably demonstrate the effectiveness of this 4 strategy in educational processes because significant differences were identified in the achievement of research learning in communication between the control and experimental group, the latter being the one that reached high levels of achievement.