Due to the amphiphilic structure of surfactants, aqueous surfactant solutions can behave like very good solvents and dissolve both polar and non-polar solutes. This study reports on the solubilisation of a direct dye (Direct Blue 86) in a micellar medium using the cationic surfactant cetyltrimethylammonium bromide (CTAB). Solubilisation of dyes is important for their subsequent removal from aqueous media. UV spectroscopy and conductometry, among others, were used to quantitatively evaluate this process. The extent of solubilisation, the interaction between the molecules and the stability of the processes were checked using the partition coefficient (K
x), the binding constant (K
b) and the corresponding thermodynamic parameters. From the results, it could be concluded that the solubilisation of Direct Blue 86 is a spontaneous process supported by an increase in entropy. It was also found that the micellar medium CTAB is efficient for solubilisation and binding of the dye and can be used economically.
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