With the advent of artificial intelligence (AI), the field of creativity faces new opportunities and challenges. This manifesto explores several scenarios of human–machine collaboration on creative tasks and proposes “fundamental laws of generative AI” to reinforce the responsible and ethical use of AI in the creativity field. Four scenarios are proposed and discussed: “Co‐Cre‐AI‐tion,” “Organic,” “Plagiarism 3.0,” and “Shut down,” each illustrating different possible futures based on the collaboration between humans and machines. In addition, we have incorporated an AI‐generated manifesto that also highlights important themes, ranging from accessibility and ethics to cultural sensitivity. The fundamental laws proposed aim to prevent AIs from generating harmful content and competing directly with humans. Creating labels and laws are also highlighted to ensure responsible use of AIs. The positive future of creativity and AI lies in a harmonious collaboration that can benefit everyone, potentially leading to a new level of creative productivity respecting ethical considerations and human values during the creative process.

This study examines generative artificial intelligences (GAI), as popularised by ChatGPT, in standardised creativity tests, uncovering what we called the “creative AI-Land”. As the study of creativity was metaphorically seen as a trip across the seven seas (C’s) by Lubart, we conceptualise AI creativity as uncharted territory in the creativity field. Benchmaking GAI against human performance, results show that ChatGPT demonstrates remarkable fluency in content generation, though the creative output is average. The random nature of AI creativity and the dependency on the richness of the training database require a reassessment of traditional creativity metrics especially for AI. Our findings highlight the integral role humans play in guiding AI to foster genuine originality, suggesting the need for future research in human-AI co-creation and the development of robust AI creativity measurement mechanisms.

Creativity is a phenomenon that emerges in the human-sociocultural and machine-artificial layers. With the advent of Artificial Intelligence (AI), the field of creativity faces new opportunities and challenges. This manifesto explores several scenarios of human-machine collaboration on creative tasks and proposes "fundamental laws of generative AI" to reinforce the responsible and ethical use of AI in the creativity field. Four scenarios are proposed and discussed: "Co-Cre-AI-tion", "Organic", "Plagiarism 3.0", and “Shut down”, each illustrating different possible futures based on the collaboration between humans and machines. In addition, we have incorporated an AI-generated manifesto that also highlights important themes, ranging from accessibility and ethics to cultural sensitivity. The fundamental laws proposed aim to prevent AIs from generating harmful content and competing directly with humans. Creating labels and laws are also highlighted to ensure responsible use of AIs. The positive future of creativity and AI lies in a harmonious collaboration that can benefit everyone, potentially leading to a new level of creative productivity respecting ethical considerations and human values during the creative process.