New rigid–flexible polyethers containing bis(biphenyl)anthracene or bis(styryl)anthracene units in the main chain were synthesized and characterized by viscosimetry, thermal and mechanical analysis, NMR, UV‐vis, and luminescence spectroscopy. The polyethers containing bis(styryl)anthracene units in the main chain form free‐standing films either from solution casting or after melt pressing at temperatures where they are thermally stable. The length of the flexible spacer influences the thermal and mechanical behavior of these polymers. The isotropization temperature as well as the glass transition temperature show an odd–even effect depending on the spacer segment length. Films with high modulus at room temperature and glass transition temperatures in the range 74–103°C were obtained using dynamic mechanical analysis. These polymers show bright‐yellow photoluminescence with maximum at 580 nm in solution. In the solid state, the luminescence maximum is either red or blue shifted depending on the number of the methylene units in the aliphatic segment. The polyethers containing bis(biphenyl)anthracene units in the main chain are blue‐light‐emitting polymers with photoluminescence maxima at 435 and 455 nm in solution. © 1999 John Wiley & Sons, Inc. J Polym Sci A: Polym Chem 37: 3826–3837, 1999