Gaze-based keyboards offer a flexible way for human-computer interaction in both disabled and able-bodied people. Besides their convenience, they still lead to error-prone human-computer interaction. Eye tracking devices may misinterpret user’s gaze resulting in typesetting errors, especially when operated in fast mode. As a potential remedy, we present a novel error detection system that aggregates the decision from two distinct subsystems, each one dealing with disparate data streams. The first subsystem operates on gaze-related measurements and exploits the eye-transition pattern to flag a typo. The second, is a brain-computer interface that utilizes a neural response, known as Error-Related Potentials (ErrPs), which is inherently generated whenever the subject observes an erroneous action. Based on the experimental data gathered from 10 participants under a spontaneous typesetting scenario, we first demonstrate that ErrP-based Brain Computer Interfaces can be indeed useful in the context of gaze-based typesetting, despite the putative contamination of EEG activity from the eye-movement artefact. Then, we show that the performance of this subsystem can be further improved by considering also the error detection from the gaze-related subsystem. Finally, the proposed bimodal error detection system is shown to significantly reduce the typesetting time in a gaze-based keyboard.

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Fueled by early success stories, the neuromarketing domain advanced rapidly during the last 10 years. As exciting new techniques were being adapted from medical research to the commercial domain, many neuroscientists and marketing practitioners have taken the chance to exploit them so as to uncover the answers of the most important marketing questions. Among the available neuroimaging technologies, electroencephalography (EEG) stands out as the less invasive and most affordable method. While not equally precise as other neuroimaging technologies in terms of spatial resolution, it can capture brain activity almost at the speed of cognition. Hence, EEG constitutes a favorable candidate for recording and subsequently decoding the consumers' brain activity. However, despite its wide use in neuromarketing, it cannot provide the complete picture alone. In order to overcome the limitations imposed by a single monitoring method, researchers focus on more holistic approaches. The exploitation of hybrid EEG schemes (e.g., combining EEG with eye-tracking, electrodermal activity, heart rate, and/or other) is ever growing and will hopefully allow neuromarketing to uncover consumers' behavior. Our survey revolves around last-decade hybrid neuromarketing schemes that involve EEG as the dominant modality. Beyond covering the relevant literature and state-of-the-art findings, we also provide future directions on the field, present the limitations that accompany each of the commonly employed monitoring methods and briefly discuss the omni-present ethical scepticizm related to neuromarketing.