Available resources to public policies are always limited: those intended for culture, too often considered non-essential to the development of the community, they are often essential in particular way. Ignoring the economic value of cultural resources, their conservation, costs and total benefits of cultural policies and investment projects with a strong cultural component, can lead to non-optimal allocation of resources, to degradation of cultural capital and to failure to exploit opportunities for development.Another important aspect is the use of resources for the physical recovery and reuse of assets, without adequate attention to the phase of management: too often you find yourself with assets recovered but unused due to the lack of resources for management. A method tested recently is the involvement of private companies in these activities: in economically stronger and more advanced realities, the size of the most significant tourist flows allows to reach levels of return on investment and so makes this a feasible solution.Cultural resources in the rural settings of the most economically disadvantaged areas are characterized by a not elevated number of visitors not spread in the same way throughout the whole year: in these conditions, because of their different costs structures, a company may not have sufficient profit margins, but a private non-profit organizations can achieve a balanced budget that allows the usability of assets of fundamental importance into development strategies based on cultural tourism.This paper focuses on the main economic appraisal aspects and illustrates a management model, economically sustainable, for the tourist value of cultural and environmental resources, particularly suitable to be applied in rural contexts and in economically disadvantaged realities; the analyzed case study is indeed located in Gerace, ionic inland town of Calabria, region of southern Italy.

This article is part of the debate on the economic evaluation of urban regeneration projects to be implemented through partnership forms between public and private subjects. It illustrates the results of the research activity carried out by the authors, aimed at developing innovative tools to verify the economic feasibility and the sustainability of projects for the reuse of unused public buildings. Particularly, the study made it possible to develop an experimental model of economic feasibility project to be used in the. The model aims at verifying if the economic conditions are satisfied, and which ones, if any, are appealing for the private involvement within the realization and/or management of collective utility interventions. Significant points of the model are: (1) The inclusion of real estate re-use projects in the wider context of urban and territorial regeneration; (2) the adoption of criteria to assess costs and revenues remarkably eligible, in the authors’ opinion, to understand the effective economic feasibility and/or sustainability of reuse projects, even under the framework of reliable techniques as the ‘Cash Flow Analysis’ and the ‘Discounted Cash Flow Analysis’.

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This paper discuss the thematic of public-private economic negotiation in the realization of urban regeneration programs. The Complex Urban Programs (PUC) represent a generation of planning instruments generally in variation to ordinary instruments of general planning (PRG). These instruments found its legitimacy on new forms of concerted planning, in which the objectives are the effectiveness and efficiency of the public administration and the most important point of view are the quality and transparency of the negotiation between public and private. In these circumstances for the purposes of the feasibility, the arguments of urban planning must necessarily be supported by economic-financial considerations resulting from appraisals of the benefits financial and the new real estate values generated by the decision to promote the program in PRG variant. Particular attention must be paid on the modality for consultation between the public government, the owners and the developers when they comparing on mutual convenience as part of the PUC: the negotiation activities is the time during which the public body can capture a portion of land value generated by the choices of modify the PRG. The aim of this paper is the presentation of the economic negotiation between public and private that the Municipality of Reggio Calabria (Italy), with the technical and scientific support of the university laboratory of economic and appraisal evaluation (LaborEst) has promoted in recent years through two PUC. The two Complex Urban Programs are both located in the south of cities of Reggio Calabria (Italy). The paper describes in particular the model for appraisal of extrastandard charged by private entities participating in the two programs. The model developed by both authors is the result of their common research.

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