The Ghanaian economy is made up of small and medium scale enterprises (SMEs), corporate bodies and multinational companies. They together form the medium through which the economy transacts business activity and grows. The government agenda to make the private sector the engine of growth is mainly driven by the SME sector. The SME sector contributes over 70% of the country's GDP. SMEs have over the years been very significant to the economic development of most developing countries, especially Ghana. It is a major form of business and a major employer making strong positive impact on the economic growth and GDP in Ghana. This study researches into the operation of the SME development in Ghana, the importance of SME's to the Ghanaian economy, the challenges facing the sector and makes recommendations as to how to resolve these challenges and the impact to the Ghanaian economy. Data was collected from SMEs from various cross sections of manufacturing, trade, commerce and service industries. The data was collected through interviews, questionnaires, publications and reports. On the average the sector was found to be a major contributor to the GDP, performing very well. Some of the problems faced by the sector were lack of access to credit facility, inefficiencies with their management, inability to capitalize on advanced technology, regulatory and legal constraints. Recommendations are made for the training of the SME owners and managers as well as for the proper registration and structuring of the SME ventures to facilitate access to credit and also meet regulatory requirements.

Although several studies have analyzed how entrepreneurial capability and cultural diversity affect SME performance, this study aims to demonstrate the effect of a range of entrepreneurial capabilities and cultural diversity on small and medium-sized enterprises (SME) performance. The study involved the analysis of 200 questionnaire-based SME owner-manager surveys within Kumasi metropolis, Ghana, influenced by the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The study found that there is a significant positive correlation between cultural diversity and entrepreneurial capability, cultural diversity and SME performance, entrepreneurial capabilities and SME performance. These findings contribute to an empirical study comparing entrepreneurial capability and cultural diversity on Ghanaian SME performance. Further recommendations are made for SME managers, policy makers and future researchers.

Although several studies have analyzed how entrepreneurial capability and cultural diversity affect SME performance, this study aims to demonstrate the effect of a range of entrepreneurial capabilities and cultural diversity on small and medium-sized enterprises (SME) performance. The study involved the analysis of 200 questionnaire-based SME owner-manager surveys within Kumasi metropolis, Ghana, influenced by the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The study found that there is a significant positive correlation between cultural diversity and entrepreneurial capability, cultural diversity and SME performance, entrepreneurial capabilities and SME performance. These findings contribute to an empirical study comparing entrepreneurial capability and cultural diversity on Ghanaian SME performance. Further recommendations are made for SME managers, policy makers and future researchers.

The study is focused on the effect of advertising on consumer buying behavior of insurance products in Ghana. Exploratory analysis and descriptive statistics were used to analyze quantitative data. Data analysis was done using a total of 200 valid responses from actual and prospective buyers of insurance products. The associations between constructions and latent variables were investigated using structural equation modeling (SEM). The results of the study revealed that advertisement, consumer awareness, consumer perception, consumer perception have a significant effect on consumer buying behavior toward insurance products. This outcome is consistent with the body of research. We advise that in order for advertising to be effective, the target market must be thoroughly engaged in order to understand their purchasing habits and attitudes toward goods and services. Additionally, as consumers' purchasing behavior is heavily influenced by their perception, more effort should be put into advertising that is perception-related.